Consumer satisfaction is one of the primary ways we assess private sector services. The majority of online consumers read ratings and reviews on websites such as Amazon, TripAdvisor, and eBay before making a purchase. We post product complaints online because we know other consumers are interested in our experience. What’s more, professionals from mechanics to insurance sellers consider customer feedback when assessing their market position and efficacy. Although there are ongoing…

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Read more stories by Mia Birdsong & Perla Ni.