THE BIG MOO Stop Trying to Be Perfect and Start Being Remarkable Edited by Seth Godin 341 pages (New York: Portfolio, 2005) It is a cliché of modern management that great leaders “think outside the box.” The metaphorical box is the set of assumptions that people carry around in their heads that stifle creativity. The box bounds the leader’s analysis and vision and makes for cautious behavior – especially when the organization has gotten big and respectable and… THE BIG MOO Stop Trying to Be Perfect and Start Being Remarkable Edited by Seth Godin 341 pages (New York: Portfolio, 2005) It is a cliché of modern management that great leaders “think outside the box.” The metaphorical box is the set of assumptions that people carry around in their heads that stifle creativity. The box bounds the leader’s analysis and vision and makes for cautious behavior – especially when the organization has gotten big and respectable and…

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