Summer 2004
All too often those involved in creating social innovations, such as carbon trading, and those involved in forging social movements, such as the environmental movement, view one another with distrust or even indifference. The fact is, they both need one another in order to succeed, argues Mayer Zald, author of “Making Change” in the summer 2004 issue of Stanford Social Innovation Review. This lesson must also be learned by foundations, which often shy away from funding grassroots social movements.
