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Stanford_Social_Innovation_Review_Winter_2014

Winter 2014

Volume 12, Number 1

The idea of “doing good and doing well” has become a mantra for many business people. In the winter 2014 issue of Stanford Social Innovation Review we feature insightful articles on two of the most innovative and popular ways of achieving these goals. “The Paradox of Fair Trade,” by Manel Modelo, explores the recent schism in the fair trade movement, and “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park examines the business model popularized by Toms Shoes.

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