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Whether we are struggling to generate fresh ideas or staring at problems with no solutions in sight, the spark of creative genius often seems out of reach. In this audio lecture from Stanford Social Innovation Review’s Nonprofit Management Institute, Stanford Professor Tina Seelig discusses how we can unlock our creative genius through a set of tools and conditions we each have in our control—our “innovation engine.” Based on real-world examples and a dozen years of experience teaching courses on creativity and entrepreneurship in the Stanford School of Engineering, Seelig challenges traditional assumptions about creativity to show us how we can seek out the right resources and environment to fuel our innovation engines. She contends that just as the scientific method demystifies the process of discovery, there is a formal process for unlocking the pathway to innovation.
Social intrepreneurs have an opportunity to change their companies for the better, from the inside out.