Listen here, or download the 13 MB mp3 file.
Behavior change is a step-by-step process, and psychologist and innovator Dr. BJ Fogg guides designers and researcher with “The Behavior Wizard,” which maps routes to the 15 ways to achieve behavior change. With specific health targets, whether it be to “eat quinoa for the first time” or “to stop smoking permanently,” his model outlines techniques to stop or decrease behaviors that are unhealthy or start or increase more healthful habits. Fogg is the Director of the Persuasive Technology Lab at Stanford and has taught the course Creating Health Habits with Social & Mobile Technologies, where students gained expertise in using technology to create habits in everyday people. He speaks in the 2011 Global Health Series organized by the Stanford Global Health Center in partnership with the Stanford Graduate School of Business.
Reverse and frugal innovation approaches have their limits when it comes to health impact for the poor. We need more ways to provide high-quality, affordable products to low-income people.
Funders are devising new approaches that account for the impact that
social issues have on people’s health.
The causes of health inequity are diverse and entwined; the solutions will be as well.
Community-based organizations, philanthropic institutions, and federal agencies—all are needed to support and sustain revitalization efforts.
By catalyzing the power of people to make change, community organizers equip
people at every level to overcome the myriad barriers to health.