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Behavior change is a step-by-step process, and psychologist and innovator Dr. BJ Fogg guides designers and researcher with “The Behavior Wizard,” which maps routes to the 15 ways to achieve behavior change. With specific health targets, whether it be to “eat quinoa for the first time” or “to stop smoking permanently,” his model outlines techniques to stop or decrease behaviors that are unhealthy or start or increase more healthful habits. Fogg is the Director of the Persuasive Technology Lab at Stanford and has taught the course Creating Health Habits with Social & Mobile Technologies, where students gained expertise in using technology to create habits in everyday people. He speaks in the 2011 Global Health Series organized by the Stanford Global Health Center in partnership with the Stanford Graduate School of Business.
Efforts to bring promising health care interventions to resource-constrained regions of the world often falter because entrepreneurs underestimate the array of obstacles that loom in their path.
By predicting vulnerability, biological science can help families, communities, clinicians, and policymakers develop more effective responses to a troubling health challenge.