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The power of social norms has been used to promote energy conservation and other prosocial outcomes. From studies involving the reuse of hotel towels, energy consumption in towns, and the reduction of theft at national forests, UCLA Anderson School of Management Professor Noah Goldstein demonstrates that individuals are greatly influenced when they know how peers behave in the same situation. This presents an opportunity for marketers, managers and policymakers to craft messages that encourage positive activity. Goldstein spoke at Small Steps, Great Leaps, a special research briefing convened by Professor Francis Flynn and Jennifer Aaker and their colleagues in the field of prosocial behavior. They presented practical, and cost-effective solutions for encouraging donations, volunteerism, social activism, and other responsible, caring, and prosocial behaviors.
Liesolette Heederick tells us about Nazava Water Filters, winner of Tech Awards 2013 in the Health category for its innovative solution to lack of clean water accessibility in Indonesia.
In this podcast, Benjamin describes TOHL’s rise to be a global industry leader in water logistics and infrastructure, and how it has been changing lives in the process.