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Being sustainable at the core requires corporate social responsibility that thinks beyond just good works. In this audio lecture, Coca Cola Chief Administrative Officer, Alex Cummings, shares his company’s experience applying environmental sustainability as an essential element to sustainable business. Mr. Cummings relates how Coca Cola aims to double its business in a decade through social entrepreneurship. He describes how they are employing social enterprise to improve packaging and supply chain logistics. They use organic material in plastic bottles and empowering one-woman distribution companies in rural Africa. In this Social Innovation Conversations, Stanford University podcast, Cummings describes how, instead of philanthropic giving, strategic partnerships are used to strengthen corporate citizenship in local communities. Coca-Cola uses renewable resources and recycling projects to enhance environmental sustainability and international development.
We need to move beyond donor funding and mobilize private capital to finance performance-based conservation.