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While branding has been traditionally perceived as a tool for fundraising and public relations, nonprofits can take a new approach to brand management that effectively drives their mission and maximizes impact. In this audio lecture from Stanford Social Innovation Review’s Nonprofit Management Institute, Harvard researcher Nathalie Kylander challenges traditional branding principles and proposes a new framework for developing a more strategic brand. By examining the concepts of brand democracy and brand affinity, Kylander discusses how a strategic brand can create greater social impact and tighter organizational cohesion. She examines what successful branding looks like in the nonprofit sector and how the rise of social media and technological change can drive the development of a clear, strong, well-managed brand.
The 21st century needs to harness the power of water, and the battered coastal city of New Orleans may just have the goods to do it.
Growth and scale aren't the same thing. Here's what you need to know if you're serious about getting to scale.
Supplements to the article “Can We Measure Media Impact? Reading Between the Lines.”
Leaders at one nonprofit media outlet are advancing a conversation about how best to develop meaningful metrics for journalistic work. Includes magazine extras.