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While branding has been traditionally perceived as a tool for fundraising and public relations, nonprofits can take a new approach to brand management that effectively drives their mission and maximizes impact. In this audio lecture from Stanford Social Innovation Review’s Nonprofit Management Institute, Harvard researcher Nathalie Kylander challenges traditional branding principles and proposes a new framework for developing a more strategic brand. By examining the concepts of brand democracy and brand affinity, Kylander discusses how a strategic brand can create greater social impact and tighter organizational cohesion. She examines what successful branding looks like in the nonprofit sector and how the rise of social media and technological change can drive the development of a clear, strong, well-managed brand.
Why building a strong philanthropic and nonprofit infrastructure matters to social impact, and how donors can support it.
Many philanthropists don’t seriously consider the sustainability of social programs, while public funds often go to projects with no proven record. To be more effective, philanthropists should fund more early scaling efforts, and then hand off successful projects to public payers.
Grantmakers and nonprofit leaders at the Donors Forum—an annual convening in Illinois to advance social change institutions—discuss the real cost of running an effective nonprofit and why it is essential for grantmakers to support indirect costs.