Listen here, or download the 65 MB mp3 file.
While branding has been traditionally perceived as a tool for fundraising and public relations, nonprofits can take a new approach to brand management that effectively drives their mission and maximizes impact. In this audio lecture from Stanford Social Innovation Review’s Nonprofit Management Institute, Harvard researcher Nathalie Kylander challenges traditional branding principles and proposes a new framework for developing a more strategic brand. By examining the concepts of brand democracy and brand affinity, Kylander discusses how a strategic brand can create greater social impact and tighter organizational cohesion. She examines what successful branding looks like in the nonprofit sector and how the rise of social media and technological change can drive the development of a clear, strong, well-managed brand.
Critics have argued that charitable giving isn’t focused enough on the poor, isn’t sufficient to make a difference, is undemocratic, and more, but research—and history—show otherwise.
Ten ways to better engage high-net-worth women donors, and work with them to effectively invest in women and girls, and other social causes.