Tag: Advocacy

Innovative ways to influence public policy

Swarms

By Marcia Stepanek

Group-think extends to swarms of social activism.

The Changing Role of Nonprofits

By Amy Sample Ward 6

The author initiates a conversation about the new role of nonprofit organizations in the current social media and/or technology revolution and invites readers to continue the discussion.

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Lobbying for Good

By Kyle Peterson & Marc Pfitzer 1

In their efforts to be socially responsible, most companies fail to wield their most powerful tool: lobbying. Yet corporations such as Mary Kay, Royal Dutch Shell, and General Motors are increasingly leveraging their deep pockets, government contacts, and persuasive powers for the cause of good. Not all kinds of socially responsible lobbying are created equal, however. The authors discuss which forms are best for companies and society.

The Secret Sauce

By Marcia Stepanek

The Internet will increasingly be used to build momentum for social change.

Clout-Sourcing

By Marcia Stepanek 2

Social media is helping people self-assemble for social action.

Dollar Days

By Marcia Stepanek 2

Social media will become increasingly critical to nonprofits' advocacy.