Tag: Marketing & Communication

Fundraising in Tough Times - Thumbnail

Fundraising in Tough Times

By Mal Warwick 7

Our economy is in bad shape and will only get worse. So what can fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize income?

Ten Nonprofit Funding Models - Thumbnail
Philanthropy & Funding

Ten Nonprofit Funding Models

By William Landes Foster, Peter Kim, & Barbara Christiansen 60

For-profit executives use business models—such as "low-cost provider"—as a shorthand way to describe the way companies are built and sustained. Nonprofit executives have not had an equivalent lexicon—until now.

The Power of Brands

By Adrian Sargeant & John B. Ford 3

Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.

Designing Trust

By Rosaline Juan

Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from.


Clean Products - Bridging the Gap Conference

Why should professionals care about the environment? In this panel discussion, executives from environmentally conscious companies talk about their strategies to market clean products and share their personal motivation for working on environmental issues.