This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.
Corporate altruism has shrunk as corporate avarice has grown.
Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.
Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from.
To be effective, progressive groups need to take the strategies of the right and apply them to worthy causes.
Sidebar to "Research Rules:" some tips for picking your public's brain –– cheaply.
Why nonprofits should do their homework before communicating with the public.
Nonprofits do not use -- and often don't want -- for-profit marketing techniques.