Tag: Marketing & Communication

Marketing Research: That Won't Break the Bank Alan R. Andreasen

Marketing Research

Reviewed By Claire Alexander

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.

The Power of Brands

By Adrian Sargeant & John B. Ford 3

Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.

Designing Trust

By Rosaline Juan

Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from.

Research Rules

By R. Christine Hershey & Andrew Posey

Why nonprofits should do their homework before communicating with the public.

No Market for Marketing

By Maia Szalavitz

Nonprofits do not use -- and often don't want -- for-profit marketing techniques.