Tag: Marketing & Communication

Sell the Wind - Thumbnail

Sell the Wind

By Cathy L. Hartman & Edwin R. Stafford

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.

Fundraising in Tough Times - Thumbnail

Fundraising in Tough Times

By Mal Warwick 7

Our economy is in bad shape and will only get worse. So what can fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize income?

Ten Nonprofit Funding Models - Thumbnail
Philanthropy & Funding

Ten Nonprofit Funding Models

By William Landes Foster, Peter Kim, & Barbara Christiansen 64

For-profit executives use business models—such as "low-cost provider"—as a shorthand way to describe the way companies are built and sustained. Nonprofit executives have not had an equivalent lexicon—until now.

Marketing Research: That Won't Break the Bank Alan R. Andreasen

Marketing Research

Review By Claire Alexander

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.

Spring 2003