Business
Moving to Movement Thinking
An excerpt from Activate Brand Purpose on what companies can learn from societal movements’ decay and success.
Excerpt
Tag: Marketing & Communication
Excerpt
Business
What’s So Powerful About Storytelling?
An excerpt from Forging An Ironclad Brand: A Leader's Guide explores story as a way to command attention and persuade.
Advocacy
Changing the Climate by Leaving ‘Climate Change’ Behind
The best way to increase clean energy production and phase out fossil fuels may be to shift the narrative from climate change to messages that reflect people’s deeply held values, particularly those related to better health.
Government
Eight Tips for Communicating Ideas to Busy Policymakers
How foundations, nonprofits, and others can effectively convey—and convince policymakers to support—their programs and proposals for social change.
Business
Misremembering to Feel Better
Consumers say they want to purchase ethically, but selective memory gets in the way of their decisions.
Essentials of Social Innovation
The Science of What Makes People Care
Five principles based in social science that will help organizations connect their work to what people care most about.
Measurement & Evaluation
Time to Scale Psycho-Behavioral Segmentation in Global Development
Most global development programs still segment people by demographics when trying to change their behavior. We must learn from the private sector and segment people based on the reasons behind their actions. Open access to this article is made possible by The Surgo Foundation.
Philanthropy & Funding
The #GivingTuesday Model
The social sector has a lot to learn from the innovation network that has emerged from the post-Thanksgiving global giving movement.
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Education
Two Approaches to Advocacy
Proponents of charter school expansion in Massachusetts thought that a ballot initiative was the obvious bet. They were wrong.
Design Thinking
Think Strategically About Prize Hosting
Social media has made it easy for organizations to launch competitions, but too few consider how such efforts best align with their goals.