Individual Giving - Articles

Ideas to help individual donors and philanthropists be more effective (more)

Selling Social Change

Presented by Taz Hussein, Fay Twersky, Maria May, Mushtaque Chowdhury, and Sean Duffy

“Selling Social Change” will discuss the steps that organizations can take to stimulate beneficiary participation. Presenters will share examples of strategies that have and have not worked and discuss practices effective in the for profit sector that could be adapted in the nonprofit sector.

Access this webinar

If It Does Good, Feel It

By Adrienne Day

Benefiting emotionally from altruistic behavior doesn’t lessen—indeed, it increases—other people’s regard for that behavior.

Helping Donors Give Directly to Recipients

Featuring Paul Niehaus 1

Give Directly offers a simpler, more personal route of donation - connecting donor to recipient. In this podcast, Paul discusses how technology, a commitment to efficiency, and dedication to improving the donation process on both ends, has made Give Directly a success.