Notes
1 S. Christian Wheeler, Richard E. Petty, and George E. Bizer, “Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration,” Journal of Consumer Research, vol. 31, no. 4, 2005.
2 Matthew C. Farrelly et al., “Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns,” American Journal of Public Health, vol. 92, no. 6, 2002.
3 Thomas Thornborrow and Andrew D. Brown, “‘Being Regimented’: Aspiration, Discipline, and Identity Work in the British Parachute Regiment,” Organization Studies, vol. 30, no. 4, 2009.
4 W. Douglas Evans, Simani Price, and Steven Blahut, “Evaluating the truth® Brand,” Journal of Health Communication, vol. 10, no. 2, 2005.
5 Ibid.
6 Charles Stangor, Rajiv Jhangiani, and Hammond Tarry, “Changing Attitudes by Changing Behavior,” in Principles of Social Psychology, Vancouver, BC: University of British Columbia, 2014.
7 Jane A. Allen et al., “The truth® Campaign: Using Countermarketing to Reduce Youth Smoking,” in The New World of Health Promotion: New Program Development, Implementation, and Evaluation, Sudbury, Mass.: Jones and Bartlett Publishers, 2010.
8 American Psychiatric Association, Diagnostic and Statistical Manual of Mental Disorders (5th edition), Arlington, Va.: American Psychiatric Publishing, 2013.
9 Oliver J. Robinson et al., “The Impact of Anxiety upon Cognition: Perspectives from Human Threat of Shock Studies,” Frontiers in Human Neuroscience, vol. 7, no. 203, 2013.
10 Amy Morin, “10 Reasons Teens Have So Much Anxiety Today,” Psychology Today, November 3, 2017.
11 Clea McNeely and Jayne Blanchard, “Forming an Identity,” in The Teen Years Explained: A Guide to Healthy Adolescent Development, Baltimore, Md.: Johns Hopkins Bloomberg School of Public Health, 2009.
12 Thornborrow and Brown, “Being Regimented.”
13 Robert Caldini, “Pre-Suasion: An Introduction,” in Pre-Suasion: A Revolutionary Way to Influence and Persuade, New York: Simon & Schuster, 2016.
14 W. Douglas Evans et al., “Branding Behavior: The Strategy Behind the Truth Campaign,” Social Marketing Quarterly, vol. 8, no. 3, 2002.
15 McNeely and Blanchard, “Forming an Identity.”
16 W. Douglas Evans et al., “Social Imagery, Tobacco Independence, and the TruthSM Campaign,” Journal of Health Communication, vol. 9, no. 5, 2004.
17 Farrelly et al., “Getting to the Truth.”
18 Daniel Kahneman, “The Associative Machine,” in Thinking, Fast and Slow, New York: Farrar, Straus and Giroux, 2013.
19 W. Douglas Evans, “Evaluating the truth® Brand.”
20 The Millennial Impact Project, The 2016 Millennial Impact Report: Cause Engagement During a U.S. Presidential Election Year.
21 Jean Case and Emily Yu, “Millennials: The Rise of the Everyday Changemaker,” The Case Foundation, March 14, 2017.
22 See RJ Bee and Kyle Schnoebelen, “Stories Rule Your Brain,” The Communications Network.
23 Norman N. Holland, “Why Don’t We Doubt Spider-Man’s Existence? (2),” Psychology Today, July 21, 2009.
24 Evans, “Branding Behavior.”
25 Evans, “Social Imagery.”
26 Catherine Schum and Robert J. Gould, “The Birth of ‘truth’ (and What It Tells Us About the Importance of Horizontal Influence),” Public Health Communication and Marketing, vol. 1, 2007.
27 Lowri Mair Hadden, “Exploring the Interface Between Emotion and Cognition,” PhD dissertation, Bangor University, 2014.
28 John T. Cacioppo and Richard E. Petty, “The Elaboration Likelihood Model of Persuasion,” Advances in Consumer Research, vol. 11, 1983.
29 Christopher J. Bryan, Allison Master, and Gregory M. Walton, “‘Helping’ Versus ‘Being a Helper’: Invoking the Self to Increase Helping in Young Children,” Child Development, vol. 85, no. 5, 2014.
30 Rajiv Jhangiani and Hammond Tarry, “Changing Attitudes Through Persuasion,” in Principles of Social Psychology, Vancouver, BC: University of British Columbia, 2014.
31 Allen et al., “The truth® Campaign.”
32 Abraham H. Maslow, The Farther Reaches of Human Nature, New York: The Viking Press, 1971.