Marketing professor Kathleen Vohs’ research finds that money acts as a psychological resource that changes people’s motivations.
From concepts is his book, Market Rebels: How Activists Make or Break Radical Innovation, Stanford Professor Hayagreeva Rao presents the idea of market rebels—those that create radical innovations by challenging preexisting cultural norms. Social movements and activists create social innovation, transform markets, and bring about collective action through techniques that Rao introduces as “hot causes” and “cool mobilizations.” With case studies from the automobile industry, the microbrewery movement, and a campaign from a nonprofit health organization, Rao provides an outline of how market rebels apply these techniques to drive innovation. He spoke at the 2009 Nonprofit Management Institute, an event sponsored by the Stanford Social Innovation Review.
How can nonprofits leverage social media technology such as Twitter, Facebook, Flickr, and blogs to support philanthropy? In this audio lecture, nonprofit consultant Beth Kanter talks about how she has done just that, thereby raising thousands of dollars to help children in Cambodian orphanages get to school. Learn how to get people involved in your cause, donate, volunteer, and solicit friends—all with a few keystrokes.
Do you identify as an activist, a social entrepreneur, or both? What do they have in common? In this audio lecture sponsored by the Stanford Center for Social Innovation, Hayagreeva Rao, explores how the joined hands of activists, or "market rebels," shape markets, and how this promotes or blocks innovation. Rao's lessons are applicable to leaders in the nonprofit and for-profit spheres, marketers, and activists who harness collective action for institutional and social change.
Sharing emerging trends and demographics of the new volunteer workforce, Robert Grimm and Susannah Washburn of the Corporation of National and Community Service show that volunteerism has been a growth area across the nation. Recognizing the value of volunteers can be a viable approach to maximize the efficiency of an organization. The speakers call on nonprofit management professionals to take on this new momentum for service and invest in volunteers by recruiting, developing, and recognizing volunteer talent.
Promoting environmental sustainability is the responsibility of every world citizen, says Nobel Laureate and former Vice President Al Gore in this audio lecture. Speaking at the 2009 Tech Awards, he urges his audience to consider how they may make changes and press for policies that will address global warming. He asks Westerners, in particular, to consider how the consequences of their own actions may be causing suffering for millions displaced by climate change.
What does social responsibility look like after age 50? In this panel discussion, sponsored by the Stanford Center for Social Innovation, academic experts talk about how they've found meaning in their own lives, and what their research reveals about how others may take advantage of a long lifespan to make purposeful contributions to society. How is the new move toward "encore" careers helping people find motivation in the second half of life, and how are economic realities impinging on the dream of unlimited opportunity?
When it comes to aging baby boomers, "the personal is political" is still a strong rallying cry for people engaged in social enterprise. In this audio lecture, sponsored by the Center for Social Innovation, the ever-lively Pulitzer Prize-winning columnist Ellen Goodman looks at redefining aging and how we may continue to make meaningful contributions to our families, communities, and country into the elder years.
Technologies such as mobile phones and computers are increasingly becoming tools for philanthropic giving. In this Stanford Center for Social Innovation audio lecture, former Community Foundation of Silicon Valley president Peter Hero discusses how global changes in philanthropy are providing opportunities in the online giving space. He considers how online giving can be made more robust, and how trends in this arena may allow for the strengthening of civic engagement around the world.
Research shows that spending time and money on others makes people happy—so why don't more people donate to or volunteer for nonprofits? In this audio lecture, sponsored by the Stanford Center for Social Innovation, Stanford marketing professor Jennifer Aaker offers insights into the phenomenon. She then turns those insights into lessons in nonprofit management that organizations can use to create compelling ways for more people to give financially and personally to the causes they care about.