Zipcar and Method are known for their radical approaches to redesigning consumer products and services for the next generation. As the largest car-sharing company in the world, Zipcar has transformed the way we get from here to there. Method, one of the fastest-growing companies in America, has challenged the consumer packaged goods industry with a home care product line that offers consumers the greener option. In this audio interview, host Jerry Michalski of the EDF speaks with founders Robin Chase (Zipcar) and Adam Lowry (Method) on how they brought newer, greener ideas to market with successful return for their businesses. The Future of Green open call series is an initiative of EDF in collaboration with the Center for Social Innovation at the Stanford Graduate School of Business.
