As a Peace Corps volunteer in Romania from 2000-2002, I witnessed the power of AVON’s selling technique firsthand. I would use the local AVON lady (a 13 year old girl) to spread brochures and information regarding the projects on which I worked: a domestic violence awareness campaign, a mental health resource center, and a camp for girls. I could paper the town with flyers and never get the response I would when Anca to mentioned the projects to her clients.
This is a great piece - and its efforts like this that have bumped micro-franchising and micro-consignment to the top of philanthropy buzz lists for last two years - check out the buzzwords on philanthropy2173.com
Great piece. I visited last year BRAC as I was researching for my book on microfranchising the partnership of BRAC and Visionspring (formerly Scojo) and saw the BRAC health promoters who deliver basic medicine who were also trained to make eye checks and sell visionspring’s reading glasses. That partnership is a great example of scaling up in the sphere of microfranchising. This partnership of Living Goods and BRAC seems also extremely powerful and would look forward to follow their expansion plans.
COMMENTS
BY jenniferro10
ON September 24, 2008 01:55 PM
As a Peace Corps volunteer in Romania from 2000-2002, I witnessed the power of AVON’s selling technique firsthand. I would use the local AVON lady (a 13 year old girl) to spread brochures and information regarding the projects on which I worked: a domestic violence awareness campaign, a mental health resource center, and a camp for girls. I could paper the town with flyers and never get the response I would when Anca to mentioned the projects to her clients.
BY Lucy Bernholz
ON December 8, 2008 10:29 AM
This is a great piece - and its efforts like this that have bumped micro-franchising and micro-consignment to the top of philanthropy buzz lists for last two years - check out the buzzwords on philanthropy2173.com
BY NAOKO FELDER KUZU
ON March 11, 2009 10:15 AM
Great piece. I visited last year BRAC as I was researching for my book on microfranchising the partnership of BRAC and Visionspring (formerly Scojo) and saw the BRAC health promoters who deliver basic medicine who were also trained to make eye checks and sell visionspring’s reading glasses. That partnership is a great example of scaling up in the sphere of microfranchising. This partnership of Living Goods and BRAC seems also extremely powerful and would look forward to follow their expansion plans.