I’m sorry I missed you at the Summit. A great day for all—especially due to the superb moderators and panelists. There was excellent feedback from your session. I’m sure we’ll get to talk at some point soon. All my best ant thanks again.
Marcia - thanks for having me on the panel. I enjoyed participating and meeting my fellow panelists. This is a complex conversation for many nonprofits. Most struggle with what they should be doing in this area, where to invest their efforts, how much to invest, and what results to expect.
My key belief is that nonprofits need to adjust to the phenomena that the Web, social media and shifting donor behavior patterns have shifted the balance of power from nonprofits to individuals (they are empowered); that the web is not just a direct marketing/communications vehicle from an organization to its constituents, but also an engagement platform between individuals and back to the organization; and that the number of media through which to reach audiences is proliferating and evolving (e.g. social networks, cell phones, instant messaging). Smart organizations are adapting. They are equipping their most passionate supporters to reach out for them from their Websites and via social media. While limited revenue has been raised through social networks so far, engagement and strong outreach particularly to the youth is occurring. Nonprofits are however raising significant sums via their websites using constituent empowerment models. For successful examples visit: Jewish National Fund (http://www.jnf.org) and the Trisomy18 Foundation (http://www.trisomy18.org).
COMMENTS
BY Bruce Marcus
ON September 24, 2008 06:57 PM
Marcia,
I’m sorry I missed you at the Summit. A great day for all—especially due to the superb moderators and panelists. There was excellent feedback from your session. I’m sure we’ll get to talk at some point soon. All my best ant thanks again.
Bruce
Bruce Marcus
President
HBSCNY
BY Vinay Bhagat
ON September 24, 2008 11:29 PM
Marcia - thanks for having me on the panel. I enjoyed participating and meeting my fellow panelists. This is a complex conversation for many nonprofits. Most struggle with what they should be doing in this area, where to invest their efforts, how much to invest, and what results to expect.
My key belief is that nonprofits need to adjust to the phenomena that the Web, social media and shifting donor behavior patterns have shifted the balance of power from nonprofits to individuals (they are empowered); that the web is not just a direct marketing/communications vehicle from an organization to its constituents, but also an engagement platform between individuals and back to the organization; and that the number of media through which to reach audiences is proliferating and evolving (e.g. social networks, cell phones, instant messaging). Smart organizations are adapting. They are equipping their most passionate supporters to reach out for them from their Websites and via social media. While limited revenue has been raised through social networks so far, engagement and strong outreach particularly to the youth is occurring. Nonprofits are however raising significant sums via their websites using constituent empowerment models. For successful examples visit: Jewish National Fund (http://www.jnf.org) and the Trisomy18 Foundation (http://www.trisomy18.org).
Vinay Bhagat
Founder & Chief Strategy Officer, Convio