I think that where you get into problems when you are trying to develop a set of metrics that blend “doing good” with traditional corporate measures is a common definition of “good”.
There is no confusion about what corporations are motivated by. They are all about making a profit.
I don’t know if you can tinker with that.
However, when you consider that the infrastructure for the emerging dominant media form is real world social networks, you can establish the link between corporate motivation and social capital.
COMMENTS
BY Michael Cayley
ON November 4, 2008 03:19 PM
Great post Kevin.
I think that where you get into problems when you are trying to develop a set of metrics that blend “doing good” with traditional corporate measures is a common definition of “good”.
There is no confusion about what corporations are motivated by. They are all about making a profit.
I don’t know if you can tinker with that.
However, when you consider that the infrastructure for the emerging dominant media form is real world social networks, you can establish the link between corporate motivation and social capital.
Altruism can be rooted in economics: http://socialcapitalvalueadd.com/2008/07/28/signal-of-altruistic-type-and-corporate-motivations