This article fails to really delve into the larger “seal” debate taking place in the nonprofit sector, or even identify the major players. At the time this was written, the Better Business Bureau Wise Giving Alliance was providing its own seal (at a price) to organizations reviewed and meeting its 20 Standards for Nonprofit Accountability and Charity Navigator was (and remains) the largest charity evaluation site in history, reviewing well over 1000 charities. Both organizations had greater visibility with both charities and donors than the Maryland program does today. To fully understand whether or not a seal program would work here, one must look at the obstacles and opposition these truly national groups face from the nonprofit sector and the public.
COMMENTS
BY JennLammers
ON June 19, 2006 01:22 PM
This article fails to really delve into the larger “seal” debate taking place in the nonprofit sector, or even identify the major players. At the time this was written, the Better Business Bureau Wise Giving Alliance was providing its own seal (at a price) to organizations reviewed and meeting its 20 Standards for Nonprofit Accountability and Charity Navigator was (and remains) the largest charity evaluation site in history, reviewing well over 1000 charities. Both organizations had greater visibility with both charities and donors than the Maryland program does today. To fully understand whether or not a seal program would work here, one must look at the obstacles and opposition these truly national groups face from the nonprofit sector and the public.