This is a great view of how things “catch fire” in today’s connected world. Many times all it takes is one thing to tip the scales in the right direction for a social change and this really outlines what these “tipping points” are. Thinking about them in these terms makes them seem more easily replicable - all potential social entrepreneurs should definitely take heed.
Interesting read - thanks for the article. With social media becoming increasing more relavant in today’s fundraising market it is important that we all understand how to reach the audience in a way that is impactful. Of all the mediums available to fundraisers few are as impersonal as social marketing. This article offers some good insights on how to engage the audience into action.
The examples mentioned reminded me of the Ilovebees project , even though this was a project not for social good but for fun. Where there is an element of surprise and ingenuity and a call for collective action and puzzle solving, it is amazing how people can respond. The next big question for me is how to turn our personal and pressing concerns such as sustainability into such calls for action that people participate with passion and have fun and develop their skills while doing so.
I feel so educated , so enlightened and my spirit is soaring - Its a prelude to gratitude and human love -
I need to read the dragonfly philosophy and practice it -also reminds me with great sorrow that i lost a dear friend a few years ago to the same cancer sameer bhatia survived - I pray sameer and vinay are well by His Grace .
love you all
I appreciate how this article clearly demonstrates that attainability of seismic change is possible without large sums of money. It’s an inspiration to learn how quickly and broadly we can reach thousands in the name of hope, faith, and love.
I belong to Toastmasters International (a communications and leadership hands-on program) and I plan to deliver an invocation inspired by these examples.
Interesting read - thanks for the article. With social media becoming increasing more relavant in today’s fundraising market it is important that we all understand how to reach the audience in a way that is impactful. Of all the mediums available to fundraisers few are as impersonal as social marketing. This article offers some good insights on how to engage the audience into action
I was involved in a successful social media campaign to find a bone marrow (or cord blood) donor for a specific child. I think it’s worth being precise about the exact features of the cause that made it so appealing and appropriate for social media dissemination:
1. TIME-SENSITIVE - there was a 12-week timeframe in which to help;
2. CONCRETE ACTION - there was a clear and simple action to be taken: go to a Red Cross center to donate blood and sign up as a bone-marrow donor (in other countries, one could submit a cheek swab by mail);
3. ONE-OFF BUT LASTING - once you signed up, you would be in worldwide bone marrow databases “forever” (i.e., until you reached legal age limits);
4. EVERYMAN APPEAL - my blood is as good as yours: this was not a cause where someone else’s dollars would speak more loudly than yours;
5. GEN Y APPEAL - non-Caucasians are underrepresented in databases, therefore non-Caucasian and mixed race donors were particularly valuable.
Additional features: beneficiary was a photogenic child; parents were journalists with great media contacts and savvy.
I landed up at this page because I was searching the Internet on information about leukemia. A colleague and friend has recently been diagnosed and the only way out for him is a stem cell process. We are planning drives at office to get swab test donors but doing a viral video online in the hope that it will reach more people will also help. Thanks for sharing this case an we hope we will also be able to get Karthik a donor soon.
Just one question - in case you know the answer to it - Karthik is also from India and if Team Sameer already got 25000+ donors, maybe one of them might be a match for Karthik too? How can I find out more ? Any leads ?
My uncle lives in California and can help us get in touch with people there… Thank you
COMMENTS
BY sgchamby
ON November 23, 2010 10:14 PM
This is a great view of how things “catch fire” in today’s connected world. Many times all it takes is one thing to tip the scales in the right direction for a social change and this really outlines what these “tipping points” are. Thinking about them in these terms makes them seem more easily replicable - all potential social entrepreneurs should definitely take heed.
BY Wendy Gibson
ON December 5, 2010 10:38 PM
Interesting read - thanks for the article. With social media becoming increasing more relavant in today’s fundraising market it is important that we all understand how to reach the audience in a way that is impactful. Of all the mediums available to fundraisers few are as impersonal as social marketing. This article offers some good insights on how to engage the audience into action.
BY Kutlu Kazanci
ON January 6, 2011 02:18 PM
The examples mentioned reminded me of the Ilovebees project , even though this was a project not for social good but for fun. Where there is an element of surprise and ingenuity and a call for collective action and puzzle solving, it is amazing how people can respond. The next big question for me is how to turn our personal and pressing concerns such as sustainability into such calls for action that people participate with passion and have fun and develop their skills while doing so.
http://we-decide.net/2011/01/dragonfly-effect/
Thanks for the great article….
Kutlu
BY kalpana
ON January 6, 2011 08:29 PM
I feel so educated , so enlightened and my spirit is soaring - Its a prelude to gratitude and human love -
I need to read the dragonfly philosophy and practice it -also reminds me with great sorrow that i lost a dear friend a few years ago to the same cancer sameer bhatia survived - I pray sameer and vinay are well by His Grace .
love you all
BY Claribel
ON January 7, 2011 12:39 AM
I appreciate how this article clearly demonstrates that attainability of seismic change is possible without large sums of money. It’s an inspiration to learn how quickly and broadly we can reach thousands in the name of hope, faith, and love.
I belong to Toastmasters International (a communications and leadership hands-on program) and I plan to deliver an invocation inspired by these examples.
Great reading…thanks!
BY Perla Ni
ON January 11, 2011 03:26 PM
This is a great article. It shows, how more than ever in our history, a good story, a strong idea, can have widespread impact.
BY Amy C
ON January 17, 2011 03:42 PM
Interesting read - thanks for the article. With social media becoming increasing more relavant in today’s fundraising market it is important that we all understand how to reach the audience in a way that is impactful. Of all the mediums available to fundraisers few are as impersonal as social marketing. This article offers some good insights on how to engage the audience into action
BY Dede
ON March 15, 2011 06:43 PM
I was involved in a successful social media campaign to find a bone marrow (or cord blood) donor for a specific child. I think it’s worth being precise about the exact features of the cause that made it so appealing and appropriate for social media dissemination:
1. TIME-SENSITIVE - there was a 12-week timeframe in which to help;
2. CONCRETE ACTION - there was a clear and simple action to be taken: go to a Red Cross center to donate blood and sign up as a bone-marrow donor (in other countries, one could submit a cheek swab by mail);
3. ONE-OFF BUT LASTING - once you signed up, you would be in worldwide bone marrow databases “forever” (i.e., until you reached legal age limits);
4. EVERYMAN APPEAL - my blood is as good as yours: this was not a cause where someone else’s dollars would speak more loudly than yours;
5. GEN Y APPEAL - non-Caucasians are underrepresented in databases, therefore non-Caucasian and mixed race donors were particularly valuable.
Additional features: beneficiary was a photogenic child; parents were journalists with great media contacts and savvy.
BY Shivi
ON March 21, 2013 10:27 AM
I landed up at this page because I was searching the Internet on information about leukemia. A colleague and friend has recently been diagnosed and the only way out for him is a stem cell process. We are planning drives at office to get swab test donors but doing a viral video online in the hope that it will reach more people will also help. Thanks for sharing this case an we hope we will also be able to get Karthik a donor soon.
Just one question - in case you know the answer to it - Karthik is also from India and if Team Sameer already got 25000+ donors, maybe one of them might be a match for Karthik too? How can I find out more ? Any leads ?
My uncle lives in California and can help us get in touch with people there… Thank you
BY Rene Rovekamp
ON September 6, 2015 10:56 AM
Stuff to think about, thanks