Amy, you are right. Looking over the data again, our SXSWCares campaign wasn’t driven by celebrities. It was driven by the immediate SXSW community and their personal networks. The individuals that moved the campaign forward were just regular people. We did have a few “famous” people to help kindle the flame, but none were to the caliber of Hollywood celebrities.
We used a combination of community building, corporate sponsorships, disaster urgency, and personal fundraising to get people to give. We also had compelling videos. What is fun is that a couple of businesses organized workplace giving drives as part of the campaign too. It is interesting to see that we hit on the major giving points in this study.
COMMENTS
BY Rob Wu
ON April 27, 2011 03:30 PM
Amy, you are right. Looking over the data again, our SXSWCares campaign wasn’t driven by celebrities. It was driven by the immediate SXSW community and their personal networks. The individuals that moved the campaign forward were just regular people. We did have a few “famous” people to help kindle the flame, but none were to the caliber of Hollywood celebrities.
We used a combination of community building, corporate sponsorships, disaster urgency, and personal fundraising to get people to give. We also had compelling videos. What is fun is that a couple of businesses organized workplace giving drives as part of the campaign too. It is interesting to see that we hit on the major giving points in this study.