Thank you very much for this helpful perspective on matching social networking tools to your audience. It is definitely important to put your time and efforts into the social spaces where your audience is most likely to engage with you.
Thanks for this article Amy. I find it frustrating that only one person can have access to Google+ business pages for now. That is incredibly unrealistic for anyone running an org greater than… one?! I know they will address this, but it essentially forces us to scramble to figure out how to manage a new channel in a very primitive way, knowing they will change it anyway. It would be good if we could at least secure the pages without making them public (to my knowledge you can’t really do that). And you’re right, not all channels can be “cut and paste” efforts!
Thanks for weighing in here! I totally agree that the current limits on the Pages are frustrating, and that they are things Google will probably change (and are probably working on changes for right now). I do hope, though, that organizations are still using a staff person’s account for the 1-person access, and NOT a generic info@ or staff@ email address. I bring this up because once they do make changes so multiple staff can be associated with the page, then the primary account will be a generic email and I’m doubtful that will have long-standing value for the organization and be a confusing profile visible to the world.
I’d love to hear if you are finding other pros or cons to your use of Google+; please share! 😊
Thanks for your thoughts, Amy. I am a fan. I don’t understand why a generic email would be such a liability as you explain in your comment on November 23. Can you share how it might hurt an organization? Secondly, given that so few are using Google Plus, is there not an argument for a nonprofit to cross posti from Facebook, for example, just to help with SEO search? (Does it help with SEO search—I thought I read that somewhere.)
I tend to think that few normal (smallish) nonprofits have the capacity to have different voices and to post different types of content on different channels, and that for such organizations, cross posting content may actually be a favor to those who frequent one channel, but not the other.
COMMENTS
BY Preston Neal, Principal Consultant, Herring Consul
ON November 22, 2011 11:25 AM
Amy,
Thank you very much for this helpful perspective on matching social networking tools to your audience. It is definitely important to put your time and efforts into the social spaces where your audience is most likely to engage with you.
Happy Thanksgiving,
Preston Neal
BY Judith Sol-Dyess
ON November 22, 2011 07:16 PM
Thanks for this article Amy. I find it frustrating that only one person can have access to Google+ business pages for now. That is incredibly unrealistic for anyone running an org greater than… one?! I know they will address this, but it essentially forces us to scramble to figure out how to manage a new channel in a very primitive way, knowing they will change it anyway. It would be good if we could at least secure the pages without making them public (to my knowledge you can’t really do that). And you’re right, not all channels can be “cut and paste” efforts!
BY Amy Sample Ward
ON November 23, 2011 07:31 AM
Hi Preston-
Thanks for your message! I really appreciate hearing that the focus on potential audience engagement rings true for you. Have a great Thanksgiving!
BY Amy Sample Ward
ON November 23, 2011 07:34 AM
Hi Judith-
Thanks for weighing in here! I totally agree that the current limits on the Pages are frustrating, and that they are things Google will probably change (and are probably working on changes for right now). I do hope, though, that organizations are still using a staff person’s account for the 1-person access, and NOT a generic info@ or staff@ email address. I bring this up because once they do make changes so multiple staff can be associated with the page, then the primary account will be a generic email and I’m doubtful that will have long-standing value for the organization and be a confusing profile visible to the world.
I’d love to hear if you are finding other pros or cons to your use of Google+; please share! 😊
BY Celeste W
ON December 3, 2011 07:42 PM
Thanks for your thoughts, Amy. I am a fan. I don’t understand why a generic email would be such a liability as you explain in your comment on November 23. Can you share how it might hurt an organization? Secondly, given that so few are using Google Plus, is there not an argument for a nonprofit to cross posti from Facebook, for example, just to help with SEO search? (Does it help with SEO search—I thought I read that somewhere.)
I tend to think that few normal (smallish) nonprofits have the capacity to have different voices and to post different types of content on different channels, and that for such organizations, cross posting content may actually be a favor to those who frequent one channel, but not the other.