It is great to see this focus on nonprofit branding and the framework suggested to understand the topic. There has been a tremendous increase in this topic in the ten years since I started the Taproot Foundation. In 2002 it was hard to get a nonprofit leader to see the value but it has since become the most requested area of support from the Taproot Foundation. We have worked with hundreds of nonprofits across the country to help link their pride with the external community and to demonstrate their professionalism in the way they present to stakeholders. The stories of impact are really inspiring and reinforce the point of this article.
If anyone is interested in doing further quantitative analysis of this topic, we would be interested in being part of a research project to mine our close to a thousands nonprofit applications seeking branding assistance as well as the results of those projects we completed over the last 10 years. Would be a great help to Taproot and the sector.
My neck is hurting from nodding along so vigorously. Thank you for synthesizing this research in a way that is both intellectually interesting and applicable. For years, the social media specialists have been signaling some of these evolutions, but it was easy to see them as tactical shifts. This report shows how they are in fact integral to organizational strategy. The institutions that move resources to this vision of branding will be the winners in the race for attention and action. Those that don’t will drop out.
Very timely article. Would also be good if we can look at Brands from the perspective of Southern Hemisphere NGOs too.. With NGOs constantly vying for advocacy space, brand building helps in creating credibility too.
It makes me smile that nonprofit branding has finally made it into the mainstream nonprofit conversation. Hallelujah!
Along with this new understanding of the power of nonprofit branding also comes the need to create organization cultures that are customer focused. Without a customer-centric mindset, the brand cannot flourish.
Congrats on a beautiful articulation of the often unseen potential for integrative branding to open new horizons of success. Our clients at the Board level and in management have been using an expanded understanding of the mechanics of brand identity in action, called the SoulBranding Process, to focus their purpose and behaviors for more than a decade. The documented impact has been to grow consistently high performance, capacity and expand scope in way that empowers stakeholders joyfully. I am grateful to one of our client organizations, SustainAbilty Ltd, for bringing your article to my attention. And I am proud to stand with you in giving the social-impact world world-class management tools to succeed for the commonweal.
In these tough financial times, NGOs scramble to refine and define their brands as differentiated from competitors. Yet leadership and understanding of ‘branding’ is rarely considered mission critical for NGO leaders. Perhaps with thoughtful articles like this one, and a growing donor focus on measuring NGO impacts, we will see a new era emerge of NGO’s who are savvy and equal partners to governments and industry while continuing to advocate for a strong social mission - in low income countries and the wealthier donor countries as well!
Thank you for the thoughtful, thorough thinking on nonprofit brand. I have been encouraging organizations to think about brand from the perspective of organizational alignment (as defined by what I refer to as their “belief proposition”) and it warms my heart to know I am not be alone in this approach!
I can’t wait to see the next iteration of your work. Will you be doing anything on how smaller organizations might apply IDEA? Although the translation from large, international organizations to small and (largely) local organizations seems straight-forward, some example and mini-case studies would be extremely valuable.
Many thanks and gratitude for this great piece of work!
Very timely article especially for emerging NGO as ours; Community Health Information Education Forum (CHIEF), its more than an article its should be periodic guide, more so that executives belong to many e-forum, care should be taken to brand the organization positively since networks are channel for brands.
I have share this articles in three groups I belong to and comments are positive.
I do a lot of work with nonprofits around “theory of change” - helping them clarify their outcomes, and the steps needed to achieve, measure, and learn from them.
I totally agree that a “nonprofit brand is most powerful when the organization’s internal identity and external image are aligned,” and have found that having a clear understanding of the theory of change is a critical starting point for many efforts, including branding.
Your article, especially the section on the Role of Brand Cycle, offers several great examples I will be adding to my ‘List of Reasons It’s a Good Idea to Clarify your Outcomes.’ Thanks!
So many wonderful comments
Thank you all so much.
We are so very glad that you are finding the article helpful and interesting and it is inspiring me to think about future research and where to take it from here…
If you have any thoughts and ideas about next steps and what specifically might be useful tools and resources for nonprofits, I would love to hear from you.
Warmly,
Nathalie
Thank you for the very inspring article. It is high time that non-profit organizations take branding to a next level. It is very relevant too in our case since this came up as a broad strategic stroke in our planning.
Dear Nathalie,
Many thanks for this very interessant and complete article. I am glad to see that some people use branding to make strong organizational cohesion, it is fundamental.
Very good idea to make evidency of the skepticism and to explain how to get ride of it…
I am experimented about all these technics for I am french corporate designer and have worked quite along with government and non profit organizations.
I would like to send your article to some small non profit organizations if you agree.
I have translated your contribution in french and can send it to you if you are interested.
A right on article and ripe for the times we’re experiencing in creating a mental health Peer cooperative in Vermont. Makes me know that I am in the right place at the right time. I will share this with the Mental Health Foundation Grant folks in order to underline the Organization Development consulting work I’m doing with them.
Many thanks to everyine for their great comments and suggestions for future research.
To jacques: so wonderful you have translated it into French and YES I would love a copy: .(JavaScript must be enabled to view this email address)
MERCI!
Let me add to everyone’s gratitude and appreciation for this article. Extremely valuable addition to the nonprofit branding conversation. Thank you.
Questions: In your research and interviews, was there much discussion on the need for distinction in the nonprofit brand? And where in the IDEA model is brand distinction best captured?
As someone who’s has worked most of his career on the business side, I know competitive distinction or differentiation is crucial in a business brand. In my work with nonprofits, I see it as no less critical—especially given the proliferation of nonprofits (many with similar missions in similar regions) and the resulting competition for donor support.
very good reading from down here in NZ !! At IRIS we re-branded in 2009, a new experience for me. This brand model theory really makes sense - love the internal / external connections.
I found this very interesting and useful. I love the concept of “cohesion brings capacity.” Words to live by, IMHO. I might add “excellence,” although you do refer to social impact. In my previous position I did strategy consulting with nonprofits and I really came to believe that the most effective organizations offering the highest quality programs or services are those that have that strong internal cohesion. Impact certainly needs to play a larger role in our branding, but I think quality, or how we achieve impact, is also part of the equation.
Great stuff. Thanks for taking the time to invest in discussing brand and the value for nonprofits. It touches on some of the reasons why nonprofit brands often fall short http://t.co/9Jg6QOs7
Very interesting ! I’m currently doing my PhD on charity branding (UK context)and this study is going to be very useful. Is there any infographic or visual representation of the Nonprofit Brand IDEA available somewhere ?
When I started Causecast 4 years ago, I remember someone thinking aloud to themselves ‘Hmmm I guess you can use branding in the nonprofit space’ as if this was some new and foreign concept. The brand stands for you and encapsulates everything your organization is about, and the legitimacy from which all else flows. You can’t expect a corporation to align its brand with yours if you have no brand to speak of. With a strong brand you have a valuable asset that will help expand your options for fundraising - including cause marketing as just one example out of many.
This is excellent and helps people like myself who do nonprofit branding to gather even better language to convince people of the need for a strong brand. It helps alidate what I’m already doing well and also adds some new information to my arsenal.
I find that when I introduce the idea of a brand in a simple equation (what you do and stand for + what the outside world thinks of you = brand), and how you’re better off creating an intentional rather than an accidental brand, people start to listen.
A deep case study or two would be a great addition to this topic that breaks down the components comprising a complete brand, one for a small org and one for a larger org. Not just the tangible visual/textual components but specific tactics that embody the 4 principles.
Valuable information. Fortunate me I found your
web site by accident, and I’m shocked why this accident did
not came about in advance! I bookmarked it.
I’d offer that some non profit organizations are the biggest “brands” around. Just look at org’s like Livestrong or World Wildlife Fund. Those are 2 majorly recognizable brands just because their logos are so memorable. The non prof’s that are the most successful probably have had their branding done by top marketers from the private sector. Cool article. I hadn’t really given much consideration to the branding of anything but for profit entities before.
Spent an hour today on an international conference call about reviewing the brand of IABC. Sorry I had not read this article prior to the call. Having worked on several nonprofit branding initiatives, I would add that developing and understanding an organization’s brand is also economical. Some suggestions, ideas, etc (usually from the Board) can fall by the wayside when the brand is used as a road map.
The role of “Brand” transcends the for profit, non-profit division. Brand is about recognition and ingraining that into the minds of the public so it’s an instant reaction to a logo or image. In years past, “branding” was really something only the large corporations could accomplish with large advertising budgets and traditional media outlets. Now however, social media can allow even the smallest organization or non-profit the ability to brand their cause and have worldwide recognition. We’ve managed to do that with our small organization.
There are a lot of sites and articles out there on this particular point, but you have captured another side of the subject. This is good content thank you for adding about Northern Beaches Sports Chiropractor.
Regards,
P Young
Sometimes it is very difficult to find good content on this topic. But your post is my way to desired information, my problem is solved now. Thanks for posting something worth knowledge about Sports Massage Dee Why. Smith
Creating brand can be very helpful for non profit organization and it will be more fruitful whenever organization launches another new project and it will get appreciation from the public, now a days developing a strong brand name for anti-aging products is a bit difficult task as there are so many players in the market and its not easy to compete with those brands.
There is no doubt that brands play an important role in Product’s life and how brand is created towards target market. Part of a class I am taking involves this particular subject and I am researching for information to use in an upcoming report about free vpn and some other services. I think brands are important for non-profit organizations as well as it will help them in maintaining positive image.
While branding has been traditionally perceived as a tool for fundraising and public relations, nonprofits can take a new approach to brand management that effectively drives their mission and maximizes impact. Unlike traditional businesses with layers of profits and employees to offer 247 virtual assistant to the customer, non profit businesses have to rely on limited resources. By examining the concepts of brand democracy and brand affinity, non profit business can focus how a strategic brand can create greater social impact and tighter organizational cohesion.
Could we have greater impact if we leveraged our brand in different ways? http://www.casquettesbonnets.com Now however, social media can allow even the smallest organization or non-profit the ability to brand their cause and have worldwide recognition. We’ve managed to do that with our small organization.
Brand play a critical role for any business and its importance for nonprofit cannot be ignored. As the basic purpose of creating brands is to create more value for your target audience. If we are talking about businesses, brands are created to make your buyers attached with your products in different manners. So a brand can be a name, term, design or other feature that distinguishes ones service from other nonprofit organizations in the society. People try to locate their favorite brands on social media and follow them like if you check google followers of Nike in Google Plus, you will find them in millions. Creating a brand in nonprofit sector may bring more satisfaction towards people making donations. I am glad to read another detailed article about creating brands for nonprofit organization.
This is big, very few people are marketing there sites this way, and the potential traffic is Huge.
I recommend whipping up single use portions, but if you make too much, store the product in a recycled sanitized glass container with lid and be sure to refrigerate quickly.
So, I fired up the PS3 and downloaded the new app from the store with a
sense of hope.
Many thanks to everyine for their great comments and suggestions for future research. Perhaps with thoughtful articles like this one, and a growing donor focus on measuring NGO impacts, we will see a new era emerge of NGO’s who are savvy and equal partners to governments and industry while continuing to advocate for a strong social mission - in low income countries and the wealthier donor countries as well!
Very timely article especially for emerging NGO as ours; Community Health Information Education Forum (CHIEF), its more than an article its should be periodic guide, more so that executives belong to many e-forum, care should be taken to brand the organization positively since networks are channel for brands.
I have share this articles in three groups I belong to and comments are positive.
Thanks for sharing fundraising articles out there on this particular point. We’ve researched in hotels how to use 10gb free vpn. This is good content thank you.
Manager of Sales Department
Regards
Mike
Hugely helpful article, thanks for sharing. I’m about to use it and some of these ideas to explain the benefits of rebranding and thinking about their brand in a new way.
The larger brands whom recognize that helping non-profits remain viable are some of the most important philanthropists we have. Aside from large individual donations, non-profits rely heavily on corporate donations to keep working. I’d like to see even larger brands step up to the plate and help research as well as other non profit businesses with funding. Our company http://www.stopidentityfraud.org is not large by most standards, but even we’re giving back to charity and non profit through scholarships and local donations.
Thank you all for this wonderful resource. I work with a non-profit called the Head Held High Foundation, based in Bangalore, India and it was highly useful to us in conceiving and implementing tools towards getting the branding right.
I look forward to using the IDEA framework and developing communication based on this framework which has been developed on the back of such solid research, study and planning, which I think will be useful.
More than 7 years after this was published and still relevant. We refer back to this all the time as we continue to serve our nonprofit clients. We’ve created a workbook for nonprofits to help strengthen their brands. It’s free to download: http://missioncriticalcreative.com/
I appreciate having read this article! I work in a prosecutor’s office in Argentina, and I find it very useful. In state and judicial organizations, there is a temptation to use the brand to show cosmetic changes, without changing the heart of the organization.
Even nonprofits need to maintain and share their brand. Many nonprofits continue to take a narrow approach to brand management, using it only as a tool for fundraising. This article discusses how a growing number are moving beyond that approach to explore the wider, strategic roles that brands can play. Thanks for sharing!
COMMENTS
BY Aaron Hurst
ON February 16, 2012 11:17 AM
It is great to see this focus on nonprofit branding and the framework suggested to understand the topic. There has been a tremendous increase in this topic in the ten years since I started the Taproot Foundation. In 2002 it was hard to get a nonprofit leader to see the value but it has since become the most requested area of support from the Taproot Foundation. We have worked with hundreds of nonprofits across the country to help link their pride with the external community and to demonstrate their professionalism in the way they present to stakeholders. The stories of impact are really inspiring and reinforce the point of this article.
If anyone is interested in doing further quantitative analysis of this topic, we would be interested in being part of a research project to mine our close to a thousands nonprofit applications seeking branding assistance as well as the results of those projects we completed over the last 10 years. Would be a great help to Taproot and the sector.
BY Victoria Wolfe
ON February 16, 2012 08:54 PM
Loved this article - great ideas
BY Mary Henton
ON February 17, 2012 04:13 AM
Thank you. Helpful information. The IDEA framework provides a holistic way to think about our “brand.”
BY Colin Stokes
ON February 17, 2012 06:13 AM
My neck is hurting from nodding along so vigorously. Thank you for synthesizing this research in a way that is both intellectually interesting and applicable. For years, the social media specialists have been signaling some of these evolutions, but it was easy to see them as tactical shifts. This report shows how they are in fact integral to organizational strategy. The institutions that move resources to this vision of branding will be the winners in the race for attention and action. Those that don’t will drop out.
BY Nathaloe Kylander
ON February 17, 2012 10:23 AM
Thank you all for your great comments.
We are delighted that you find it both relevant and useful.
BY Dr. R Balasubramaniam
ON February 17, 2012 09:30 PM
Very timely article. Would also be good if we can look at Brands from the perspective of Southern Hemisphere NGOs too.. With NGOs constantly vying for advocacy space, brand building helps in creating credibility too.
BY Elaine Fogel
ON February 18, 2012 01:41 PM
It makes me smile that nonprofit branding has finally made it into the mainstream nonprofit conversation. Hallelujah!
Along with this new understanding of the power of nonprofit branding also comes the need to create organization cultures that are customer focused. Without a customer-centric mindset, the brand cannot flourish.
BY Elsie Maio, Humanity, Inc.
ON February 21, 2012 09:37 AM
Congrats on a beautiful articulation of the often unseen potential for integrative branding to open new horizons of success. Our clients at the Board level and in management have been using an expanded understanding of the mechanics of brand identity in action, called the SoulBranding Process, to focus their purpose and behaviors for more than a decade. The documented impact has been to grow consistently high performance, capacity and expand scope in way that empowers stakeholders joyfully. I am grateful to one of our client organizations, SustainAbilty Ltd, for bringing your article to my attention. And I am proud to stand with you in giving the social-impact world world-class management tools to succeed for the commonweal.
BY Susanne Courtney
ON February 21, 2012 02:14 PM
In these tough financial times, NGOs scramble to refine and define their brands as differentiated from competitors. Yet leadership and understanding of ‘branding’ is rarely considered mission critical for NGO leaders. Perhaps with thoughtful articles like this one, and a growing donor focus on measuring NGO impacts, we will see a new era emerge of NGO’s who are savvy and equal partners to governments and industry while continuing to advocate for a strong social mission - in low income countries and the wealthier donor countries as well!
BY Erica Mills
ON February 22, 2012 10:04 AM
Thank you for the thoughtful, thorough thinking on nonprofit brand. I have been encouraging organizations to think about brand from the perspective of organizational alignment (as defined by what I refer to as their “belief proposition”) and it warms my heart to know I am not be alone in this approach!
I can’t wait to see the next iteration of your work. Will you be doing anything on how smaller organizations might apply IDEA? Although the translation from large, international organizations to small and (largely) local organizations seems straight-forward, some example and mini-case studies would be extremely valuable.
Many thanks and gratitude for this great piece of work!
BY Remi Akinmade
ON February 22, 2012 01:13 PM
Very timely article especially for emerging NGO as ours; Community Health Information Education Forum (CHIEF), its more than an article its should be periodic guide, more so that executives belong to many e-forum, care should be taken to brand the organization positively since networks are channel for brands.
I have share this articles in three groups I belong to and comments are positive.
BY Laurel Molloy
ON February 24, 2012 10:39 AM
I do a lot of work with nonprofits around “theory of change” - helping them clarify their outcomes, and the steps needed to achieve, measure, and learn from them.
I totally agree that a “nonprofit brand is most powerful when the organization’s internal identity and external image are aligned,” and have found that having a clear understanding of the theory of change is a critical starting point for many efforts, including branding.
Your article, especially the section on the Role of Brand Cycle, offers several great examples I will be adding to my ‘List of Reasons It’s a Good Idea to Clarify your Outcomes.’ Thanks!
BY Nathalie Kylander
ON February 28, 2012 11:50 AM
So many wonderful comments
Thank you all so much.
We are so very glad that you are finding the article helpful and interesting and it is inspiring me to think about future research and where to take it from here…
If you have any thoughts and ideas about next steps and what specifically might be useful tools and resources for nonprofits, I would love to hear from you.
Warmly,
Nathalie
BY Lani Naval
ON February 28, 2012 06:39 PM
Thank you for the very inspring article. It is high time that non-profit organizations take branding to a next level. It is very relevant too in our case since this came up as a broad strategic stroke in our planning.
BY Berman
ON March 2, 2012 05:31 AM
Dear Nathalie,
Many thanks for this very interessant and complete article. I am glad to see that some people use branding to make strong organizational cohesion, it is fundamental.
Very good idea to make evidency of the skepticism and to explain how to get ride of it…
I am experimented about all these technics for I am french corporate designer and have worked quite along with government and non profit organizations.
I would like to send your article to some small non profit organizations if you agree.
I have translated your contribution in french and can send it to you if you are interested.
Hope to hear from you soon,
Thanks,
Jacques
BY Ellie Marshall
ON March 2, 2012 01:30 PM
A right on article and ripe for the times we’re experiencing in creating a mental health Peer cooperative in Vermont. Makes me know that I am in the right place at the right time. I will share this with the Mental Health Foundation Grant folks in order to underline the Organization Development consulting work I’m doing with them.
BY Simone
ON March 7, 2012 04:28 AM
Very important research and good article. It would be interesting seeing better if and how the framework matches with little non profit organization.
BY Jackie Nelson
ON March 7, 2012 12:19 PM
Spot on.
BY Nathaloe Kylander
ON April 11, 2012 07:20 AM
Many thanks to everyine for their great comments and suggestions for future research.
To jacques: so wonderful you have translated it into French and YES I would love a copy: .(JavaScript must be enabled to view this email address)
MERCI!
BY Rich Bruer
ON April 13, 2012 11:41 AM
Let me add to everyone’s gratitude and appreciation for this article. Extremely valuable addition to the nonprofit branding conversation. Thank you.
Questions: In your research and interviews, was there much discussion on the need for distinction in the nonprofit brand? And where in the IDEA model is brand distinction best captured?
As someone who’s has worked most of his career on the business side, I know competitive distinction or differentiation is crucial in a business brand. In my work with nonprofits, I see it as no less critical—especially given the proliferation of nonprofits (many with similar missions in similar regions) and the resulting competition for donor support.
Thanks again for your terrific article.
BY John Wade
ON April 15, 2012 01:16 AM
very good reading from down here in NZ !! At IRIS we re-branded in 2009, a new experience for me. This brand model theory really makes sense - love the internal / external connections.
BY Anne Sherman
ON May 3, 2012 09:07 AM
I found this very interesting and useful. I love the concept of “cohesion brings capacity.” Words to live by, IMHO. I might add “excellence,” although you do refer to social impact. In my previous position I did strategy consulting with nonprofits and I really came to believe that the most effective organizations offering the highest quality programs or services are those that have that strong internal cohesion. Impact certainly needs to play a larger role in our branding, but I think quality, or how we achieve impact, is also part of the equation.
BY Brady Josephson
ON October 4, 2012 12:05 PM
Great stuff. Thanks for taking the time to invest in discussing brand and the value for nonprofits. It touches on some of the reasons why nonprofit brands often fall short http://t.co/9Jg6QOs7
BY Tauheed TO Ramjaun
ON November 21, 2012 12:54 PM
Very interesting ! I’m currently doing my PhD on charity branding (UK context)and this study is going to be very useful. Is there any infographic or visual representation of the Nonprofit Brand IDEA available somewhere ?
BY Ryan Scott
ON January 9, 2013 01:53 PM
When I started Causecast 4 years ago, I remember someone thinking aloud to themselves ‘Hmmm I guess you can use branding in the nonprofit space’ as if this was some new and foreign concept. The brand stands for you and encapsulates everything your organization is about, and the legitimacy from which all else flows. You can’t expect a corporation to align its brand with yours if you have no brand to speak of. With a strong brand you have a valuable asset that will help expand your options for fundraising - including cause marketing as just one example out of many.
BY Nicola Huckerby
ON January 23, 2013 05:42 AM
Absolutely wonderful article - great resonance with what we are seeking to achieve in developing a global co-operative brand.
Thank you!
BY Claude DiDomenica
ON January 26, 2013 07:33 PM
Interesting article—I think it applies well to social enterprises (a for-profit business run in the spirit of a non-profit).
We just launched a social enterprise, and wanted a fun, inviting cartoon look for our brand. I’ll pass on this link to my MBA partner/spouse…
Thanks!
BY Jane Pellicciotto
ON March 18, 2013 12:12 PM
This is excellent and helps people like myself who do nonprofit branding to gather even better language to convince people of the need for a strong brand. It helps alidate what I’m already doing well and also adds some new information to my arsenal.
I find that when I introduce the idea of a brand in a simple equation (what you do and stand for + what the outside world thinks of you = brand), and how you’re better off creating an intentional rather than an accidental brand, people start to listen.
A deep case study or two would be a great addition to this topic that breaks down the components comprising a complete brand, one for a small org and one for a larger org. Not just the tangible visual/textual components but specific tactics that embody the 4 principles.
BY Tinashe Gabriel
ON June 1, 2013 06:29 AM
This is well written. Thanks for this.
BY Georgina
ON October 8, 2013 05:52 PM
Valuable information. Fortunate me I found your
web site by accident, and I’m shocked why this accident did
not came about in advance! I bookmarked it.
BY Janette
ON October 25, 2013 12:53 PM
I’d offer that some non profit organizations are the biggest “brands” around. Just look at org’s like Livestrong or World Wildlife Fund. Those are 2 majorly recognizable brands just because their logos are so memorable. The non prof’s that are the most successful probably have had their branding done by top marketers from the private sector. Cool article. I hadn’t really given much consideration to the branding of anything but for profit entities before.
BY Affan Javed
ON November 11, 2013 02:28 AM
Great Article! Wonderfully explained!
BY Pat Kilduff
ON January 9, 2014 04:57 PM
Spent an hour today on an international conference call about reviewing the brand of IABC. Sorry I had not read this article prior to the call. Having worked on several nonprofit branding initiatives, I would add that developing and understanding an organization’s brand is also economical. Some suggestions, ideas, etc (usually from the Board) can fall by the wayside when the brand is used as a road map.
Thanks for your clarity.
BY Rana Sohail
ON March 6, 2014 01:50 PM
Great Article, lots of information!
Thanks
BY IdentityTheftAid.org
ON July 16, 2014 08:17 AM
The role of “Brand” transcends the for profit, non-profit division. Brand is about recognition and ingraining that into the minds of the public so it’s an instant reaction to a logo or image. In years past, “branding” was really something only the large corporations could accomplish with large advertising budgets and traditional media outlets. Now however, social media can allow even the smallest organization or non-profit the ability to brand their cause and have worldwide recognition. We’ve managed to do that with our small organization.
- Mike R.
BY Pauls Young
ON October 23, 2014 05:17 PM
There are a lot of sites and articles out there on this particular point, but you have captured another side of the subject. This is good content thank you for adding about Northern Beaches Sports Chiropractor.
Regards,
P Young
BY Smith Jackson
ON October 23, 2014 06:05 PM
Sometimes it is very difficult to find good content on this topic. But your post is my way to desired information, my problem is solved now. Thanks for posting something worth knowledge about Sports Massage Dee Why. Smith
BY Terry Brown
ON October 24, 2014 06:43 PM
Creating brand can be very helpful for non profit organization and it will be more fruitful whenever organization launches another new project and it will get appreciation from the public, now a days developing a strong brand name for anti-aging products is a bit difficult task as there are so many players in the market and its not easy to compete with those brands.
Regards,
T. Brown
BY Peter Thomas
ON November 5, 2014 04:17 PM
There is no doubt that brands play an important role in Product’s life and how brand is created towards target market. Part of a class I am taking involves this particular subject and I am researching for information to use in an upcoming report about free vpn and some other services. I think brands are important for non-profit organizations as well as it will help them in maintaining positive image.
Thanks
Peter
BY Terry Lichtman
ON December 10, 2014 07:40 PM
While branding has been traditionally perceived as a tool for fundraising and public relations, nonprofits can take a new approach to brand management that effectively drives their mission and maximizes impact. Unlike traditional businesses with layers of profits and employees to offer 247 virtual assistant to the customer, non profit businesses have to rely on limited resources. By examining the concepts of brand democracy and brand affinity, non profit business can focus how a strategic brand can create greater social impact and tighter organizational cohesion.
Thanks
Terry L.
BY Niallo
ON January 22, 2015 05:21 PM
Could we have greater impact if we leveraged our brand in different ways? http://www.casquettesbonnets.com Now however, social media can allow even the smallest organization or non-profit the ability to brand their cause and have worldwide recognition. We’ve managed to do that with our small organization.
BY JerryPaul
ON March 3, 2015 01:26 PM
Brand play a critical role for any business and its importance for nonprofit cannot be ignored. As the basic purpose of creating brands is to create more value for your target audience. If we are talking about businesses, brands are created to make your buyers attached with your products in different manners. So a brand can be a name, term, design or other feature that distinguishes ones service from other nonprofit organizations in the society. People try to locate their favorite brands on social media and follow them like if you check google followers of Nike in Google Plus, you will find them in millions. Creating a brand in nonprofit sector may bring more satisfaction towards people making donations. I am glad to read another detailed article about creating brands for nonprofit organization.
Regards,
JM.
BY Alex Rediger
ON March 5, 2015 08:19 AM
So great! It’s just like [plug for my organization].
BY do record labels buy youtube views
ON March 28, 2015 06:41 AM
This is big, very few people are marketing there sites this way, and the potential traffic is Huge.
I recommend whipping up single use portions, but if you make too much, store the product in a recycled sanitized glass container with lid and be sure to refrigerate quickly.
So, I fired up the PS3 and downloaded the new app from the store with a
sense of hope.
BY AnnaBraun
ON March 30, 2015 12:08 PM
Many thanks to everyine for their great comments and suggestions for future research. Perhaps with thoughtful articles like this one, and a growing donor focus on measuring NGO impacts, we will see a new era emerge of NGO’s who are savvy and equal partners to governments and industry while continuing to advocate for a strong social mission - in low income countries and the wealthier donor countries as well!
BY Jim
ON October 27, 2015 01:47 AM
Very timely article especially for emerging NGO as ours; Community Health Information Education Forum (CHIEF), its more than an article its should be periodic guide, more so that executives belong to many e-forum, care should be taken to brand the organization positively since networks are channel for brands.
I have share this articles in three groups I belong to and comments are positive.
BY Mike
ON November 5, 2015 02:50 AM
Thanks for sharing fundraising articles out there on this particular point. We’ve researched in hotels how to use 10gb free vpn. This is good content thank you.
Manager of Sales Department
Regards
Mike
BY Brian Fritz
ON February 5, 2016 09:54 AM
Hugely helpful article, thanks for sharing. I’m about to use it and some of these ideas to explain the benefits of rebranding and thinking about their brand in a new way.
BY ian
ON May 18, 2016 04:38 PM
totally agree. big brands can definitely make a difference here. they can take a proactive role for charity organizations and gift cards or gifts of any sort can provide people participate and be more active in any organization.
http://ssir.org/articles/entry/good_news_nonprofit_gift_cards_expected_to_boom_this_holiday_season
we should focus more on gift ideas.
BY JenniferPrice
ON July 27, 2016 09:35 AM
The larger brands whom recognize that helping non-profits remain viable are some of the most important philanthropists we have. Aside from large individual donations, non-profits rely heavily on corporate donations to keep working. I’d like to see even larger brands step up to the plate and help research as well as other non profit businesses with funding. Our company http://www.stopidentityfraud.org is not large by most standards, but even we’re giving back to charity and non profit through scholarships and local donations.
BY Toby
ON November 8, 2016 06:34 PM
This was a fantastic article
BY Greg Floer
ON July 10, 2017 03:24 AM
thanks for sharing
BY Greg Floer
ON July 10, 2017 03:31 AM
great article, thank you
BY Swarupa M Sridharan
ON November 21, 2017 02:35 AM
Hi
Thank you all for this wonderful resource. I work with a non-profit called the Head Held High Foundation, based in Bangalore, India and it was highly useful to us in conceiving and implementing tools towards getting the branding right.
I look forward to using the IDEA framework and developing communication based on this framework which has been developed on the back of such solid research, study and planning, which I think will be useful.
BY Hae Yuon Kim
ON December 10, 2019 03:40 PM
More than 7 years after this was published and still relevant. We refer back to this all the time as we continue to serve our nonprofit clients. We’ve created a workbook for nonprofits to help strengthen their brands. It’s free to download: http://missioncriticalcreative.com/
BY Pablo Adrián Cistoldi
ON July 27, 2021 05:23 AM
I appreciate having read this article! I work in a prosecutor’s office in Argentina, and I find it very useful. In state and judicial organizations, there is a temptation to use the brand to show cosmetic changes, without changing the heart of the organization.
BY Nonprofit Public Relations
ON November 3, 2021 06:58 AM
Even nonprofits need to maintain and share their brand. Many nonprofits continue to take a narrow approach to brand management, using it only as a tool for fundraising. This article discusses how a growing number are moving beyond that approach to explore the wider, strategic roles that brands can play. Thanks for sharing!