I appreciate hearing about the use of marketing principles, techniques, and sensitivities with regards to the non-profit sector. What I have had virtually no-luck with is getting those around me in state government to entertain the use of marketing ideas and techniques when it comes to providing public education & information on programs and initiatives and the necessity of asking our “customers”/citizens for their feedback and ideas. Most commonly I hear about how, “the government is not in the business of selling itself.” Does anyone have any suggestions for sources of information and experience where government is actively utilizing business practices successfully?
Dan Malloy, mayor of Stamford, CT, has implemented a variety of customer-driven strategies to improve city government for our city of 120,000. His office would be able to give you information on the success they’ve had in speeding up responses to critical and noncritcal citizen requests and similar data. Malloy is seen as an innovator who’s tossed out the old ways of doing business. As a nonprofit doing business here, we’ve seen big changes—he’s a fantastic partner for our sector as well as the for-profit sector.
COMMENTS
BY Laura Williams
ON December 1, 2006 04:27 PM
I appreciate hearing about the use of marketing principles, techniques, and sensitivities with regards to the non-profit sector. What I have had virtually no-luck with is getting those around me in state government to entertain the use of marketing ideas and techniques when it comes to providing public education & information on programs and initiatives and the necessity of asking our “customers”/citizens for their feedback and ideas. Most commonly I hear about how, “the government is not in the business of selling itself.” Does anyone have any suggestions for sources of information and experience where government is actively utilizing business practices successfully?
BY Garland Walton - Domus
ON January 17, 2007 02:35 PM
Dan Malloy, mayor of Stamford, CT, has implemented a variety of customer-driven strategies to improve city government for our city of 120,000. His office would be able to give you information on the success they’ve had in speeding up responses to critical and noncritcal citizen requests and similar data. Malloy is seen as an innovator who’s tossed out the old ways of doing business. As a nonprofit doing business here, we’ve seen big changes—he’s a fantastic partner for our sector as well as the for-profit sector.
Garland Walton, http://www.domuskids.org