Great article Charmian! I must admit that I, too, am biased in favor of the B Corp movement succeeding.
I have been working with Ben & Jerry’s to benchmark some of their largest suppliers with the free B Impact Assessment (bimpactassessment.net).
This is particularly exciting because Ben & Jerry’s and Unilever are not just pursuing B Corp certification for their own businesses, but they are helping their multi-billion dollar suppliers measure, compare, and improve their social and environmental performance.
I hope that Unilever eventually becomes a Certified B Corporation. Even if they don’t, however, Unilever (and its suppliers) will still find value in taking the B Impact Assessment.
Once companies have a tangible and measurable framework for improving their performance, they will compete not just to be the best “in” the world, but the best “for” the world.
Ryan Honeyman
Author of “The B Corp Handbook: How to Use Business as a Force for Good”
BYBarry A. Martin, [url=http://www.hypenotic.com]http://www.hypenotic.com[/url]
Thanks for the rundown Charmian!
I’d suggest that whether they can ever pull it off or not, simply creating news of this kind is one thing that Unilever can help with. Giant ships may turn slowly, but they still make waves.
Hopefully this is the first step towards an era that sees the B Impact Assessment (http://bimpactassessment.net/) become a tool that large corporations use to gain competitive advantage.
thank you for this great article. the biggest impact of uniliever may become a b corp in my humble opinion is that, the attention they drew will help B Corp businesses communicate how they’re using business as a force for good, and engage end-consumers to care ultimately and that’s what matters.
we, DOMI, the first certified b company in Taiwan, is generating buzz to help this chaos grow faster in Asia,and we will be running the first b corp forum in April. hopefully by the time it comes, Unilever can be our alliance together. we need more people to leverage their B together!!
COMMENTS
BY Jose Castillo, Fundación Xul
ON February 6, 2015 09:34 AM
Dear Charmian,
I feel we, small companies with values, must move rapidly at Europe adopting the B Corp model before the B means Big…
Jose Castillo, helping emergent spanish B Corp ecosystem.
BY Ryan Honeyman
ON February 6, 2015 05:17 PM
Great article Charmian! I must admit that I, too, am biased in favor of the B Corp movement succeeding.
I have been working with Ben & Jerry’s to benchmark some of their largest suppliers with the free B Impact Assessment (bimpactassessment.net).
This is particularly exciting because Ben & Jerry’s and Unilever are not just pursuing B Corp certification for their own businesses, but they are helping their multi-billion dollar suppliers measure, compare, and improve their social and environmental performance.
I hope that Unilever eventually becomes a Certified B Corporation. Even if they don’t, however, Unilever (and its suppliers) will still find value in taking the B Impact Assessment.
Once companies have a tangible and measurable framework for improving their performance, they will compete not just to be the best “in” the world, but the best “for” the world.
Ryan Honeyman
Author of “The B Corp Handbook: How to Use Business as a Force for Good”
BY Barry A. Martin, [url=http://www.hypenotic.com]http://www.hypenotic.com[/url]
ON February 9, 2015 08:38 AM
Thanks for the rundown Charmian!
I’d suggest that whether they can ever pull it off or not, simply creating news of this kind is one thing that Unilever can help with. Giant ships may turn slowly, but they still make waves.
Hopefully this is the first step towards an era that sees the B Impact Assessment (http://bimpactassessment.net/) become a tool that large corporations use to gain competitive advantage.
BY Tammy HU
ON February 10, 2015 04:12 AM
Dear Charmian
thank you for this great article. the biggest impact of uniliever may become a b corp in my humble opinion is that, the attention they drew will help B Corp businesses communicate how they’re using business as a force for good, and engage end-consumers to care ultimately and that’s what matters.
we, DOMI, the first certified b company in Taiwan, is generating buzz to help this chaos grow faster in Asia,and we will be running the first b corp forum in April. hopefully by the time it comes, Unilever can be our alliance together. we need more people to leverage their B together!!
BY Jim Kupczyk
ON December 7, 2021 06:27 AM
Great piece of information. Getting B corp certification balances both purpose and profit.