Very impressive article, the brand name is a key-element leading the consumer to buy. Companies know that and focus on their brand ´s portfolio. When a company wants to launch a product, it has a range of decision regarded brand that it can take. The company has to decide if it creates a new brand for the product, if it chooses the company brand or if it does not give it a name at all for example. Brand extension is one of the strategies a company can use and it is not actually a new concept.
COMMENTS
BY rhoda weisman
ON July 2, 2015 01:45 PM
Excellent new info and research, invaluable. Many thanks
BY Mike Riddell
ON July 3, 2015 10:47 AM
And best to influence with rewards that are completely personalised.
BY paul
ON July 7, 2015 02:58 AM
Very impressive article, the brand name is a key-element leading the consumer to buy. Companies know that and focus on their brand ´s portfolio. When a company wants to launch a product, it has a range of decision regarded brand that it can take. The company has to decide if it creates a new brand for the product, if it chooses the company brand or if it does not give it a name at all for example. Brand extension is one of the strategies a company can use and it is not actually a new concept.
BY AG
ON August 5, 2015 04:32 AM
Bang on! my peers in the not-for-profit world often scowl at the power of brands! Going to use this info to back my cause.