This article reflects either sloppy reporting or sloppy research.
The notion that nonprofits witlessly lose money year after year on direct marketing for contributions is ludicrous. Any “study” that fails to examine donor acquisition costs in the context of lifetime donor value is plain useless. Unfortunately, an attempt to review the full study is impossible, since it cannot be found on the web ... last entry for the “Journal of Nonprofit & Public Sector Marketing” is August 2006.
Ms. Juan, if you have a copy of this study, I’d sure like to see it!
Thats quite true that non-profit organisation do loss money. Most of the money spend is for advertising and promotion, every dollar donated, 50 cents or more are spend. I find it very ridiculous, why they could not do the advertising and promotion themselves? They could get volunteers to do it or even get the advertising and promotion company to sponsor the project and credit them on their site. This is for charity!
Yeah this is something that has been a topic of many discussions. Bottom line just like any other business a non-profit has to do some sort of advertising to get the word out there. Theres so much free advertising or volunteers can do.
Non-profit are not exactly profit centers, especially in this environment. Most of non-profit firms are badly managed during good times. They also appears very little accountability or transparency for the usage of funds raised.
Yeah, I heard from a friend who’s a direct marketing recruiter about this. It tends to just kind of come with the territory of non-profits. It doesn’t have to, it really shouldn’t have to, but it does.
COMMENTS
BY Tom Belford
ON June 20, 2007 06:40 PM
This article reflects either sloppy reporting or sloppy research.
The notion that nonprofits witlessly lose money year after year on direct marketing for contributions is ludicrous. Any “study” that fails to examine donor acquisition costs in the context of lifetime donor value is plain useless. Unfortunately, an attempt to review the full study is impossible, since it cannot be found on the web ... last entry for the “Journal of Nonprofit & Public Sector Marketing” is August 2006.
Ms. Juan, if you have a copy of this study, I’d sure like to see it!
Tom Belford
BY James
ON January 8, 2008 08:09 PM
Thats quite true that non-profit organisation do loss money. Most of the money spend is for advertising and promotion, every dollar donated, 50 cents or more are spend. I find it very ridiculous, why they could not do the advertising and promotion themselves? They could get volunteers to do it or even get the advertising and promotion company to sponsor the project and credit them on their site. This is for charity!
James
BY Charles
ON March 31, 2008 12:12 PM
Yeah this is something that has been a topic of many discussions. Bottom line just like any other business a non-profit has to do some sort of advertising to get the word out there. Theres so much free advertising or volunteers can do.
BY Cheap Advertising
ON May 12, 2009 09:35 PM
Non-profit are not exactly profit centers, especially in this environment. Most of non-profit firms are badly managed during good times. They also appears very little accountability or transparency for the usage of funds raised.
BY Thiago daLuz
ON May 1, 2013 07:19 AM
Yeah, I heard from a friend who’s a direct marketing recruiter about this. It tends to just kind of come with the territory of non-profits. It doesn’t have to, it really shouldn’t have to, but it does.