“Make it Accessible: Don’t assume that all of your supporters are comfortable on the Web. Provide links to definitions of online tools and explanations for how to use them. You could even provide contact information for a real person who can assist them.”
This is a really important point. Web 2.0 tools are popping up fast, and its a foreign language until you really get used to them. Once you do, the excitement of their potential can make it easy to forget how confusing they were not so long ago.
I also like your point about not getting carried away with them. Some blogs now have close to 20 web 2.0 icons. I pay attention to this space and I still dont know what they all are. I guess its nice to offer options for people to choose their favorite web 2.0 tool, but it will be interesting to see which ones are still around in 6 months or a year.
Do you mean metrics that you can use to measure engagement, or anecdotal? We just did a roundup of bloggers’ thinking about, “What is the Return on Investment of the Social Web for Nonprofits?” on the NetSquared Blog that has some interesting ideas about how to measure the impact of using the social web for social change: http://www.netsquared.org/blog/britt-bravo/net2thinktank-what-return-investment-social-web-nonprofits.
COMMENTS
BY matthew
ON October 9, 2007 04:19 PM
“Make it Accessible: Don’t assume that all of your supporters are comfortable on the Web. Provide links to definitions of online tools and explanations for how to use them. You could even provide contact information for a real person who can assist them.”
This is a really important point. Web 2.0 tools are popping up fast, and its a foreign language until you really get used to them. Once you do, the excitement of their potential can make it easy to forget how confusing they were not so long ago.
I also like your point about not getting carried away with them. Some blogs now have close to 20 web 2.0 icons. I pay attention to this space and I still dont know what they all are. I guess its nice to offer options for people to choose their favorite web 2.0 tool, but it will be interesting to see which ones are still around in 6 months or a year.
BY perlani
ON October 14, 2007 02:25 PM
Brita,
This is very useful info. Could you provide some examples of how nonprofits can show that people’s engagement make a difference?
Perla
BY Britt Bravo
ON October 15, 2007 10:56 AM
Hi Perla,
Do you mean metrics that you can use to measure engagement, or anecdotal? We just did a roundup of bloggers’ thinking about, “What is the Return on Investment of the Social Web for Nonprofits?” on the NetSquared Blog that has some interesting ideas about how to measure the impact of using the social web for social change:
http://www.netsquared.org/blog/britt-bravo/net2thinktank-what-return-investment-social-web-nonprofits.
Britt