“For two decades, the Workshop has demystified the process of public communication for charities. Its new approach to teaching storytelling is a worthy and seamless continuation of that.”
I couldn’t agree more. My one comment is about nonprofits’ goals. You suggest that many nonprofits are concerned primarily with fundraising - and they are - but fundraising should a means to an end. That end, I’d argue, is about creating real change in the world. Increasingly, creating change in the world means driving a movement - and web 2.0 tools, storytelling, facebook, etc. all help in creating a movement. Heavily edited, filtered stories don’t encourage as much participation as a passionate blog post does. Rather than see our audiences as simple consumers of information, I think nonprofits are doing the right thing by seeing their audiences as members of their movement, and using the tools to create a genuine conversation - however messy - with them.
COMMENTS
BY World Resources Institute
ON June 9, 2008 02:04 PM
“For two decades, the Workshop has demystified the process of public communication for charities. Its new approach to teaching storytelling is a worthy and seamless continuation of that.”
I couldn’t agree more. My one comment is about nonprofits’ goals. You suggest that many nonprofits are concerned primarily with fundraising - and they are - but fundraising should a means to an end. That end, I’d argue, is about creating real change in the world. Increasingly, creating change in the world means driving a movement - and web 2.0 tools, storytelling, facebook, etc. all help in creating a movement. Heavily edited, filtered stories don’t encourage as much participation as a passionate blog post does. Rather than see our audiences as simple consumers of information, I think nonprofits are doing the right thing by seeing their audiences as members of their movement, and using the tools to create a genuine conversation - however messy - with them.