Arts & Culture Innovations that improve the vibrancy of arts and culture in society

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Tend It Like Beckham

By Alicia Clegg

Vi-Ability uses football to get disengaged British youth interested in acquiring the skills and experience necessary to succeed.

Collaborative Fundraising

By Sarah Murray

The Contributor Development Partnership is revitalizing public broadcasting with a fundraising model that can help other large nonprofits with local affiliates.

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(Illustration by Shonagh Rae)

The Science of What Makes People Care

By Ann Christiano & Annie Neimand 10

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.