Building Better Movements

Presented by:

Charlie Brown
, Founder and CEO, Context Partners
Trabian Shorters, Founder and CEO, BMe Community
Max Young, Vice President, Global Communications and Marketing, 100 Resilient Cities
Jill Vialet, Founder and CEO, Playworks

Moderated by: 

Michael Slind
, Senior Editor, Stanford Social Innovation Review

Date: Thursday, January 14, 2016
Time: 11:00 a.m.–12:00 noon PST, 2:00 p.m.–3:00 p.m. EST

Movements may seem to rise up organically, but there is a method behind this mystique. Organizations can leverage the strategies behind successful movements to create greater impact. This webinar will outline a movement maker’s approach to organizational strategy—a three-step methodology for mobilizing people around a shared purpose and strengthening bonds among a group.

This webinar will be useful to practitioners and leaders in the social, business, and government sectors who want to leverage collective action to further their organization’s mission.

In this webinar, you will learn:

  • Why some movements create lasting change while others simply fizzle out
  • How movements strategies amplify traditional tactics like campaigns
  • How to apply a three-step methodology to make sense of a movement and define your organization’s shared purpose within it
  • How to identify and leverage the six roles always present in successful movements
  • How to create incentives and rewards that not only initiate support but also lead to long-term loyalty
  • How modern day movement makers are applying these strategies to create impact

Lasting social impact has long been the North Star of many nonprofits and social enterprises. These organizations have an opportunity to connect more deeply with their supporters by leveraging movement-making strategies. Traditional campaigns and grantmaking processes can raise awareness and create initial actions—but a movement maker’s mindset is necessary to create long-term impact.

This webinar will be led by Charlie Brown, founder and CEO of Context Partners. He will be joined by Trabian Shorters, founder and CEO of BMe Community; Maxwell Young, vice president of global communications and marketing for 100 Resilient Cities; and Jill Vialet, founder and CEO of Playworks. Michael Slind of Stanford Social Innovation Review will moderate the webinar.

Price: $49, which includes access to the live webinar; unlimited access to the webinar as many times as you’d like for twelve months; and downloadable slides. 

Speaker Bios

Charlie Brown, Founder and CEO, Context Partners

Charlie Brown, CEO and founder of Context Partners, helps organizations join the relationship revolution through networked organizational strategies, leadership curriculum and prizes. He is passionate about collective problem-solving, launching new ideas, and developing community-focused sustainable business models. Brown has worked with innovative organizations including The Packard Foundation, Frontier Communications, and Microsoft. As the executive director of Ashoka’s Changemakers, Brown and his team were pioneers in prizes and open innovation for social change, building a global online community of 100,000 innovators and connecting more than $50 million in philanthropic funding. He has also consulted on network-based business models for the Government of Jamaica and The Nature Conservancy. Brown is a Creative Commons Fellow and serves as board member for Future Generations, the Lex Mundi Pro Bono Foundation, RARE Planet, and US Center for Peace.

Trabian Shorters, Founder and CEO, BMe Community

Trabian Shorters is co-editor with Ben Jealous of the bestselling book Reach—40 Black Men Speaking on Living, Leading and Succeeding. He also is a social entrepreneur with more than 20 years of experience in diverse fields including national service, technology, nonprofit, and philanthropy. In 2011, he launched BMe Community while serving as vice president at the John S. and James L. Knight Foundation. Shorters left the Knight Foundation in July 2013 to focus on growing BMe Community. BMe builds caring and prosperous communities inspired by black men. As vice president of communities for Knight Foundation from 2007-2013, Shorters directed a $300 million portfolio in 26 cities as well as the field-leading Knight Community Information Challenge (KCIC), which enticed more than 300 foundations to experiment with funding news projects. He graduated with honors from Michigan State University in 1991 with a degree in journalism. He is also a Cranbrook Educational Community graduate, a 2015 Aspen Idea Festivals Scholar, and an Ashoka Fellow. 

Maxwell Young, Vice President, Global Communications and Marketing, 100 Resilient Cities

Maxwell Young joined 100 Resilient Cities from Senator Charles E. Schumer’s office, where he served as the deputy state director and director of communications in New York. In that role, Young served as chief spokesman, overseeing digital and traditional communications. He also served as a senior advisor on legislative and political strategy, helping to craft and pass legislation—including the $60 billion Superstorm Sandy relief bill. Before returning to New York, Young worked for Senate Democratic Caucus, serving as deputy communications director and director of regional media. There he advised Senate leaders on policy, communications, and political issues, and served as a consultant to the regional press operations of senators around the country. In all, Young served Senate leadership in New York and Washington, D.C. for seven years. Prior to joining the Senate he worked for the NYPD’s office of management, analysis and planning. Young was born and raised in New York City, and has a deep passion for cities and urban policy. He is an avid hiker, cyclist and reader, and holds a bachelor’s degree from Dartmouth College. 

Jill Vialet, Founder and CEO, Playworks

Jill Vialet is the CEO and founder of Playworks, the leading national nonprofit leveraging the power of safe, fun, and healthy play at school every day. Playworks creates a place for every kid on the playground to feel included, be active, and build valuable social and emotional skills. Jill launched Playworks in 1996 with two schools in Berkeley; while serving as cofounder and executive director of Oakland’s Museum of Children’s Art, she met with a school principal who asked for help in reducing the chaos and conflict in the schoolyard during recess. Since then the organization has grown to serving 900 schools in 23 US cities, and reaches more than half of a million students directly and through professional training services.

Michael Slind, Senior Editor, Stanford Social Innovation Review

Michael Slind is senior editor of Stanford Social Innovation Review. He has extensive experience as a writer, editor, and publishing professional. Slind is coauthor, with Boris Groysberg, of Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations (Harvard Business Review Press, 2012). Previously, he worked at Harvard Business School, where he wrote widely used case studies on corporate strategy and entrepreneurial management. Earlier in his career, he served as managing editor and as a senior editor at Fast Company magazine.