Turning Your Mission Into Action:
Three Core Components of
Strategic Communications
Three-part SSIR Live! webinar series in partnership with The Communications Network
 

Successful organizations have one thing in common: An effective communications strategy that is guided by what the organization wishes to achieve. Some organizations focus on behavioral change, others seek to stimulate action, and many wish to demonstrate impact. 

The most impactful organizations make communications the cornerstone of all their activities. Their communications are driven by purpose: What must change? Who needs to be reached to bring about the change you seek? What is the message? And how do we capture the attention of the target audiences and convey a compelling campaign message?

As Andrew Sherry, of the Knight Foundation’s keenly observes, “Communications is no longer an appendage to the work, but an integral part.” 

This three-part webinar series will address the three core components of an effective communications plan:

  • Developing a strategic plan
  • Creating a winning campaign
  • Storytelling to communicate impact 

Brownbridge Strategies Principal Eric Brown will present expert advice on how to approach these three activities, in concert with in-depth case studies from practitioners in the field. These communications veterans will share important lessons from their own work: what worked (or didn’t) and why.

Price for all webinars: $129. This price includes access to the live webinars; unlimited access to the webinars as many times as you’d like for twelve months at your convenience; and downloadable slides. 


 

The Importance of Strategy in Communications

Part One of Three

Presented by Eric Brown & Kavitha Mediratta

Date: Thursday, May 26, 2016
Time: 11:00 a.m.-12:00 noon PDT, 2:00-3:00 p.m. EDT

In communications, strategy is essential to your organization’s success. A strong communications strategy starts by identifying clearly defined goals and the decision makers you are attempting to persuade. In this webinar, you will learn how to:

  • Identify tangible goals and the communications priorities that will help you achieve them
  • Develop a strategic plan based on those goals
  • Develop a process for coordinating efforts with other partners (funders, grantees, , etc.)
  • Develop persuasive messages in service of your strategy
  • Identify which metrics best measure the success of your strategy
  • Determine when and how to alter your tactics in response to these metrics

Learn more about this webinar and speakers here.


 

Using Communications to Create a Winning Campaign

Part Two of Three

Presented by Eric Brown & Aaron Belkin

Date: Thursday, June 9, 2016
Time: 11:00 a.m.–12:00 noon PDT, 2:00 p.m.–3:00 p.m. EDT

Why do many campaigns fail? Invariably, campaigns fail because they lose focus. Successful campaigns keep a clear eye on their goals and are relentless in pursuing them In this webinar, you will learn the most important elements of creating a winning campaign, including:

  • Setting clear campaign objectives
  • Identifying and defining an audience and decision makers
  • Developing messages supported by good data
  • Focusing on finding the right messengers
  • ​Finding a network of advocates and collaborators
  • Focusing on the goal of the campaign and making sure that everything the campaign does pays attention to its goals

Learn more about this webinar and speakers here.


 

Storytelling in Communications

Part Three of Three

Presented by Eric Brown & Andy Goodman

Date: Thursday, June 23, 2016
Time: 11:00 a.m.–12:00 noon PDT, 2:00 p.m.–3:00 p.m. EDT

People have been sitting around campfires for tens of thousands of years telling stories. Stories help teach tasks, reinforce principles, create values, and persuade people to modify their thinking and behaving. In this webinar, you will learn:

  • How to cultivate a culture of storytelling within your organization
  • Ideas for gathering meaningful stories from a variety of audiences
  • Narrative principles that all great stories share
  • How to integrate data and evidence to amplify the impact of your story
  • How stories can inspire deep connections among donors, volunteers, and decision-makers

Learn more about this webinar and speakers here.