The Importance of Strategy in Communications

In partnership with the Communications Network

Part One of Turning Your Mission Into Action: Three Core Components of Strategic Communications

Presented by:
Eric Brown, Principal, Brownbridge Strategies
Kavitha Mediratta, Chief Strategy Advisor for Equity Initiatives and Human Capital Development, The Atlantic Philanthropies

Moderated by:
Eric Nee, Managing Editor, Stanford Social Innovation Review

Date: Thursday, May 26, 2016
Time: 11:00 a.m.–12:00 noon PDT, 2:00 p.m.–3:00 p.m. EDT

This webinar is the first in a three-part series, Turning Your Mission Into Action: Three Core Components of Strategic Communications.

In communications, strategy is essential to your organization’s success. A strong communications strategy starts by identifying clearly defined goals and the decision makers you are attempting to persuade. After that, you create messages that speak to your decision makers’ values, and then you outline a set of tactics for delivering those messages. Effective communications strategies require a constant reassessment of tactics and a willingness to try new approaches in service of the larger strategic priorities.

This webinar is for staff members at nonprofits, social enterprises, and foundations who are interested in approaching communications with a strategic mindset.

In this webinar, you will learn how to:

  • Identify tangible goals and the communications priorities that will help you achieve them
  • Develop a strategic plan based on those goals
  • Develop a process for coordinating efforts with other partners (funders, grantees, , etc.)
  • Develop persuasive messages in service of your strategy
  • Identify which metrics best measure the success of your strategy
  • Determine when and how to alter your tactics in response to these metrics

Eric Brown of Brownbridge Strategies will discuss this approach in conversation with Kavitha Mediratta, chief strategy advisor for equity initiatives and human capital development at Atlantic Philanthropies. Mediratta will discuss how Atlantic Philanthropies funded a national communications strategy to help turn the tide on school discipline in the United States.

Price for this webinar: $49; price for three-part series: $129. This price includes access to the live webinars; unlimited access to the webinars as many times as you’d like for twelve months at your convenience; and downloadable slides.

Speaker Bios

Eric Brown, Principal, Brownbridge Strategies

Eric Brown is the principal of Brownbridge Strategies, a consulting firm that provides services on strategy and communications to nonprofits and foundations. Prior to that, for almost eleven years Brown was the communications director for the William and Flora Hewlett Foundation in Menlo Park, Calif. He has also had leadership roles on a number of nonprofit organizations. He has been a member of the board of the Communications Network since 2005, and he served as Board Chair from 2009-2011. Before working at the Hewlett Foundation, he served as communications director at the Center for a New American Dream, as a press secretary and speechwriter for Congresswoman Nydia M. Velazquez, and as a political media consultant at Murphy Putnam Media. He holds a bachelor’s degree in political science from the University of California, Berkeley and recently earned a master’s degree in liberal from Stanford University, where his thesis research examined the presidency of Rwandan leader Paul Kagame.

Kavitha Mediratta, Chief Strategy Advisor for Equity Initiatives and Human Capital Development, The Atlantic Philanthropies

Kavitha Mediratta is chief strategy advisor for equity initiatives and human capital development at The Atlantic Philanthropies. She served previously as head of Atlantic’s racial equity programs, and led its strategic grantmaking to address the racially-biased effects of zero tolerance school disciplinary policies on children’s educational attainment. Prior to Atlantic, Mediratta was a program officer at the New York Community Trust. Before joining The Trust, she directed youth organizing and community organizing research programs at Brown University’s Annenberg Institute for School Reform and New York University. She has authored numerous publications, including Community Organizing for Stronger Schools: Strategies and Successes by Harvard Education Press. Mediratta has received several awards for her work, including the prestigious Warren Weaver fellowship at the Rockefeller Foundation and the Aspen Institute’s nonprofit research fellowship. She has taught in elementary and middle public and private schools in the US and India. Mediratta has a bachelor’s degree. from Amherst College, a master’s of education from Columbia University’s Teachers College and a doctorate in urban education from New York University.

Eric Nee, Managing Editor, Stanford Social Innovation Review

Eric Nee is the managing editor of Stanford Social Innovation Review, published by the Center on Philanthropy and Civil Society at Stanford University, and co-host of the Social Innovation Conversations podcast channel. He has more than 30 years’ experience in the publishing industry, most of it covering the high-tech industry. Before joining Stanford, Nee was a senior writer for Fortune magazine in the Palo Alto, Calif., bureau. He also helped Time Inc. launch eCompany Now (where he was executive editor), which later merged with Business 2.0. Before joining Fortune, Nee launched Forbes magazine’s Silicon Valley bureau, where he was bureau manager. He also served as editor-in-chief of Upside magazine for close to five years.