How to Engage Employees and Create a Sustainable Organization

While most organizations talk about sustainability — such as integrating environmental and societal concerns into their organizational models — very few follow through. Our slow progress on critical sustainability issues such as climate change, energy use, food waste, etc., demonstrates that companies struggle to operationalize sustainability goals, even when the people working for these companies, including their leaders, profess to care deeply about sustainability. Few companies have figured out how to link their employees’ values and support for sustainability to their daily work within the company’s operations. In other words, the gap lies not in the why but in the how of embedding sustainability. In this SSIR Live! program, we will empower social sector leaders with a purpose-driven three-step pathway that will enable organizations to integrate “sustainability ownership experience” into their business decisions and employee psychology.

In this LIVE session, using real world data and case studies, we will showcase how to transition to a more sustainable organization and ignite a key stakeholder — employees — by providing more meaning and purpose to their jobs, thereby boosting employee engagement. The key to creating a vibrant and sustainable company is to find ways to get all employees — from top executives to frontline workers — personally engaged in day-to-day sustainability efforts. In this SSIR LIVE! 90-minute program (on-demand available later), we will outline eight actionable ways to engage employees in an organization’s sustainability journey and provide best-practices from organizations that have successfully incorporated sustainability into their operations.

Program Features:

 Expert Speakers: This webinar is designed, facilitated, and presented by Professor CB Bhattacharya, Zoffer Chair of Sustainability and Ethics and founder of Center for Sustainable Business at University of Pittsburgh. He is a world-renowned expert in business strategy innovation to increase both business and social value. His research and teaching focuses on using underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility, and sustainability to strengthen stakeholder relationships and drive market value. Professor Bhattacharya has published more than 100 articles and has more than 41,000 citations recorded on Google Scholar. His book Small Actions Big Difference was published by Routledge in 2019. Bhattacharya founded the Center for Sustainable Business at the University of Pittsburgh and the ESMT Berlin Sustainable Business Roundtable. He is also the Everett Lord Distinguished Faculty Scholar at Boston University.

 Interactive: Participants are encouraged to ask questions throughout the session. There will also be two dedicated rounds for audience Q&A. 

Real-world Case Studies: Using real world data and case studies, we will showcase how to transition to a more sustainable organization.

Who Should Attend? This program provides insights for leaders across the social innovation ecosystem. Leaders of mission-driven and environmentally conscious organizations—nonprofits, NGOs, and funders—will find this program particularly beneficial.

Closed Captioning Available: Live transcription is available for this program. To activate Closed Captioning during the LIVE broadcast, click on the upward arrow next to the CC icon and select the Subtitling option. To disable Closed Captioning, click on the upward arrow next to the CC icon and select the Hide Subtitling option.

On-Demand Version: Register and access the recording of the live event on-demand 24 hours after the webinar ends and anytime over the next 12 months.

Price for this webinar: $69 This price includes access to the live interactive webinar and unlimited access to the recorded webinar video and resources for twelve months from the date of broadcast.

If you have any questions about this program, write to us at [email protected].