In this two-part webinar series, the experts from ideas42, a social enterprise that uses insights from behavioral economics to invent fresh solutions to tough social problems, will examine the rise of behavioral science and how impact evaluation has created a new way for engineering programs and human interactions—a methodology called behavioral design. Stanford Social Innovation Review and the team of ideas42, together will take a practical look, based on case studies, at the following objectives:
- How we can get deeper insights about stakeholders’ needs, preferences, behaviors, and context
- How we can know what works: user-testing vs. randomized controlled trials
- The crucial role of creativity in a scientific process
- How behavioral design integrates science and human-centered design (HCD)
- Map the current and emerging landscape of behavioral science in government
- Highlight breakthroughs in scaling and institutionalizing behavioral science in governments
- Discuss examples of the most common sorts of behavioral problems and their solutions
- Highlight promising innovations in government addressing poverty, health, data-smart cities, and economic opportunity
Part One of this two-part webinar series, will explore the tangible aspects of behavioral science research demonstrating why we must go beyond simply relying on stakeholders’ answers to questions if we want to understand them better. Piyush Tantia, co-executive director of ideas42, a social enterprise that uses insights from behavioral economics to invent fresh solutions to tough social problems, will share surprising case studies from this discipline of study.
Part Two of this two-part webinar series, led by Ted Robertson will discuss cases from ideas42’s behavioral design work with governments, including the White House Social and Behavioral Sciences Team and the mayoral offices of Chicago and New York. Ted will be joined by a guest speaker, Matthew Klein, the executive director of the Center for Economic Opportunity in the New York City Mayor’s office.