Articles P6560

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Social Innovations

The Parent of Invention

By Aaron Dalton

RAMP nurtures local inventors in India, Peru, and Indonesia.

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Social Innovations

Think Passionate

By Alana Conner

Investors screen for entrepreneurial passion when making funding decisions.

Nonprofits

The Volunteer Boom

By Alana Conner

Nonprofits will soon have more volunteers than they can handle.

Philanthropy

When Swag Backfires

By Alana Conner 1

When donor gifts are public, social approbation is reward enough.

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Nonprofits

Art Mimics Art

By Suzie Boss

Manchester Bidwell Corporation replicates by adapting general strategies to local cultures.

The Hidden Costs of Cause Marketing - Thumbnail
Social Innovations

The Hidden Costs of Cause Marketing

By Angela M. Eikenberry 18

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.