Scaling Innovative ways nonprofits can increase their reach and social impact

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Marketing Über Alles

By Eric Nee

Too many nonprofits develop products and services without paying enough attention to their customers (the beneficiaries).

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How Nonprofits Get Really Big - Thumbnail

How Nonprofits Get Really Big

By William Foster & Gail Fine 16

Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.