Nonprofits
How Branding Hurts Your Brand
A brand is bigger than a set of rules you can put down in a spiral-bound book.
A brand is bigger than a set of rules you can put down in a spiral-bound book.
Amory Lovins continues his discussion on environmental sustainability through a focus on energy efficiency in transportation. In this University podcast, he presents the business case for lighter, more slippery vehicles and criticizes automobile manufacturers for not fully embracing the radical changes necessary to transform the commercial transportation industry.
"The United States can break its dependency on oil by 2040." So says Amory Lovins, who discusses in this audio lecture the strategy outlined in his book, Winning the Oil Endgame, through which the country can eliminate its use of oil and have a much stronger economy. Most significantly, this plan does not rely on big government programs, but leans primarily on the for-profit business sector to lead the way.
You can learn more from your mistakes than from your successes. Paul Schmitz, president and CEO of Public Allies, gives a sampling of classic foibles of not only social entrepreneurs, but leaders in general.
Many countries that should be thriving are dragged into poverty and strife by the burden of corruption. The loss goes far beyond the sums that change hands dishonestly; the true price must take the ensuing opportunity costs into account. In this audio lecture, Peter Eigen describes strategies that can be used by companies, governments, and citizens to break the cycle of corruption and lift themselves to more efficient, fair, and honest dealings.
To ensure that baby boomers' wealth does not fall short of its philanthropic potential, Randall Ottinger suggests applying portfolio theory to make wiser social investments.
Tips for encouraging sustained online engagement.
In this audio lecture, Amory Lovins demonstrates the value of the "whole system optimization approach" to energy efficiency in the industrial sector. He provides examples of system designs and integration that produce the greatest savings, efficiencies, and optimization.