Altruism - Most Popular

Bite-Sized Goodness - Thumbnail

Bite-Sized Goodness

By Suzie Boss

The Extraordinaries have created a web-based platform that allows people to easily volunteer short amounts of time.

Catalytic Philanthropy - Thumbnail
Social Innovations

Catalytic Philanthropy

By Mark R. Kramer 13

Despite spending vast amounts of money and helping to create the world’s largest nonprofit sector, philanthropists have fallen far short of solving America’s most pressing problems. What the nation needs is “catalytic philanthropy”—a new approach that is already being practiced by some of the most innovative donors.

Philanthropy

When Swag Backfires

By Alana Conner 1

When donor gifts are public, social approbation is reward enough.

The Hidden Costs of Cause Marketing - Thumbnail
Social Innovations

The Hidden Costs of Cause Marketing

By Angela M. Eikenberry 18

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.

Jennifer Aaker - The Psychology of Giving

Research shows that spending time and money on others makes people happy—so why don't more people donate to or volunteer for nonprofits? In this audio lecture, sponsored by the Stanford Center for Social Innovation, Stanford marketing professor Jennifer Aaker offers insights into the phenomenon. She then turns those insights into lessons in nonprofit management that organizations can use to create compelling ways for more people to give financially and personally to the causes they care about.

Fundraising in Tough Times - Thumbnail
Philanthropy

Fundraising in Tough Times

By Mal Warwick 14

Our economy is in bad shape and will only get worse. So what can fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize income?