Marketing Research
This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.
Review
Nonprofit Management - Most Popular
Innovative ideas to help nonprofit leaders better manage their organization (more)
Review
Going Global
The leaders of international humanitarian organizations, such as CARE and Oxfam talk candidly about management strategy, organizational goals, advocacy, accountability, and partnerships.
Growing Pains
New research suggests that the fate of start-up nonprofits is highly dependent on their acquisition of stable funding sources, particularly public funds
No Substitute for Experience
When hiring executives, many nonprofits should seek marketing expertise.
Guess Who’s Socially Irresponsible?
Nonprofits aren’t as nice to their employees as you might think.
The Power of Brands
Not only does a distinctive brand help a nonprofit raise its visibility among the public, it also develops deeper ties with donors, partners, and other stakeholders.
Networks for Good Works
Successful social innovators nurture close ties between members and infuse their networks with a common set of values.
Social Innovations
Capitalizing on Convergence
Nonprofits and businesses are converging - in the value they create, the stakeholders they manage, the organizations they form, and the financial instruments they use.