Global Issues
The Problem With Fair Trade Coffee
Fair Trade-certified coffee is growing in sales, but strict certification requirements are resulting in uneven economic advantages for coffee growers and lower quality coffee for consumers.
Fair Trade-certified coffee is growing in sales, but strict certification requirements are resulting in uneven economic advantages for coffee growers and lower quality coffee for consumers.
If Fair Trade coffee quality doesn’t improve, the Direct Trade movement will quickly become a growing threat.
A mere hint of affiliation is sufficient to increase helping.