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Individual Giving Ideas to help individual donors and philanthropists be more effective

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If It Does Good, Feel It

By Adrienne Day

Benefiting emotionally from altruistic behavior doesn’t lessen—indeed, it increases—other people’s regard for that behavior.

Helping Donors Give Directly to Recipients

Featuring Paul Niehaus 1

Give Directly offers a simpler, more personal route of donation - connecting donor to recipient. In this podcast, Paul discusses how technology, a commitment to efficiency, and dedication to improving the donation process on both ends, has made Give Directly a success.

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A New Take on Tithing

By Claude Rosenberg & Tim Stone 6

Too often, individuals make decisions about how much money to donate to charitable causes on an ad hoc basis. As a result, many people give less money than they can actually afford.

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Crisis Mentality

By Keith Epstein 1

Why sudden emergencies attract more funds than do chronic conditions, and how nonprofits can change that.

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The Emotions of Aid

By Jessica Ruvinsky 3

“One death is a tragedy; 1 million is a statistic,” Joseph Stalin is supposed to have said. The more people we see suffering, the less we care.