Philanthropy & Funding
Most Messages Fail. Send Ones That Work.
Many nonprofits send out scores of “updates” and other messages that are really just thinly disguised pitches for money.
David A. Simpson
Nonprofits
New Media: Hype vs. Real World Success
If you shut out the clamor and look dispassionately at the communication hurdles that confront you, it’s not at all clear that new media is delivering on its promise.