Sell the Wind
What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.
Edwin R. Stafford
Chilling With Greenpeace, From the Inside Out
Greenpeace catapulted Greenfreeze, an ozone- and climate-safe refrigerant, into widespread use and launched the first Green Olympic Games in Sydney, Australia, in 2000.