Advocacy
Finding the Right Messenger for Your Message
Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones.
Samantha Wright
Advocacy
How to Build Better Calls to Action
A well-told story can inspire people to engage with social and environmental issues, but how do nonprofits channel that energy into behaviors that make a difference? Behavioral science can help point the way.
Advocacy
How to Use Stories to Bring ‘Us’ and ‘Them’ Together
To build more inclusive movements, social advocacy organizations and activists need to create stories that can engage both familiar and new communities.
Advocacy
The Secret to Better Storytelling for Social Change: Better Partnerships
No single organization or individual can pull off an effective storytelling campaign alone. Reaping the benefits of storytelling requires that we build better partnerships between three important players.