Advocacy
Beyond Command-and-Control Campaigns
Many see distributed, directed-network campaigning as the unique domain of small advocacy groups, but the approach has generated impressive results for established organizations as well.
Tom Liacas
Advocacy
Anatomy of a Viral Web Video Campaign
With the right creative approach and the help of supporter networks, nonprofits can leverage web video to engage thousands, even millions, of people on a shoestring budget.
Advocacy
Behind Today’s Breakthrough Advocacy Campaigns
New sources of power and grassroots energy are driving certain campaigns to scale with surprising speed and force.