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Nonprofit Management - Book Reviews

Innovative ideas to help nonprofit leaders better manage their organization

Marketing Research: That Won't Break the Bank Alan R. Andreasen
Nonprofit Management

Marketing Research

Review By Claire Alexander

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.

Spring 2003

Going Global: Transforming Relief and Development NGOs
Marc Lindenberg and Coralie Bryant
Nonprofit Management

Going Global

Review By David F. Suarez

The leaders of international humanitarian organizations, such as CARE and Oxfam talk candidly about management strategy, organizational goals, advocacy, accountability, and partnerships.

Spring 2003