Food Industry and Global Health
Former FDA Commissioner David Kessler discusses how we define the cultural norm for food consumption and what role our government should play in regulating food companies.
The Role of Social Norms in Energy and Water Conservation
UCLA Professor Noah Goldstein discusses how the power of social norms can been used to promote energy conservation and other prosocial outcomes.
Applying Design Thinking to Healthcare
CEO Joel Sadler about the company’s initial product,an artificial knee joint that is dramatically changing the lives of amputees in developing countries
NewSchools Venture Summit
U.S. Secretary of Education Arne Duncan and Chairman of the House Committee on Education George Miller, address the NewSchools Summit 2010.
Douglas Holt - Marketing for Social Entrepreneurship
Social entrepreneurship efforts need marketing as much as any business enterprise. In this audio lecture, Oxford business professor Douglas Holt asserts that there is a systematic way to learn from the marketing success of companies such as Apple, Harley Davidson, and Coca-Cola.
Thomas M. Siebel - Using Marketing Techniques to Fight Meth Abuse
The abuse of the synthetic drug known as methamphetamine has become a top crime problem in the United States, and now a global epidemic. In this audio lecture, part of the Stanford Social Innovation Review's conference on evaluation, IT leader and philanthropist Thomas Siebel discusses the nature of meth addiction as well as the efforts of the Meth Project, a large-scale prevention program aimed at reducing first-time meth use through public service messaging, public policy, and community outreach.
Amory Lovins - Energy Efficiency and Implementation
Throughout the Energy Efficiency series, Amory Lovins, has diligently presented countless statistics and case studies to support the need for, and demonstrate the benefits of, improved energy services. In this audio lecture, he now identifies a significant number of formidable barriers to energy efficiency, and prescribes a variety of ways to overcome these barriers, including sexy marketing campaigns and a direct appeal to the bottom line.
Mal Warwick - Messaging to Win Supporters for Your Cause
Clear communication is the key to informing and inspiring supporters for any cause. Based on his years of experience helping nonprofits succeed, Mal Warwick shares with his 2007 Nonprofit Boot Camp audience some tried-and-true methods for getting the message across. As emphasized in this audio lecture, good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity in order to excite contributors and let them know their money will be well spent.