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The Saudi Arabian Oil Company exemplifies how an organization may go from good to great through a focus on innovation. In this audio lecture, CEO Abdallah Jum'ah shares with an audience of Stanford MBA students how he has harnessed the brainpower of his people to come up with breakthrough solutions in areas such as technology, tools, processes, and organizational management. His talk demonstrates how living the values of innovation, insight, and principle can transform an organization and change the world.

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